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2/6/52
To: [strikethrough]Charles Mogni[[/strikethrough]] A. G. Diddel
From: Stephen W. Spencer
Subject: Air Taxi Agreement 

There has been a reservations agreement between the scheduled air carriers and the National Air Taxi Conference since early 1951. Although all concerned are aware that the agreement exists, and it is advertised in the Air Line Guide, it is evident that some carriers are not cognizant of the full possibilities of this service and are not using it as an effective sales tool. 

The fault probably lies basically with the Air Taxi Conference, for failing to extend their membership to the majority of stations where it could be useful, and to provide effective advertising for their members. The following suggestions may prove helpful if we are to increase the sales value of this new service.

1. Advertising
a) Joint ads with scheduled carriers on a national basis, e.g., ads in national magazines similar to the AAL-Hertz ads.

b) Joint ads in local papers showing taxi service from the particular town to the connecting airport in conjunction with EAL flights to popular destinations. Local travel agents might also participate in such an ad.

c) Attractively printed posters showing connections as in (b) above, to be placed in travel agencies, stores, beach, golf and yacht clubs and hotels, in locations served by air taxi. This has already been done by NEA with apparent success.

d) Include a scene of an air taxi connection in some future EAL movie (e.g. The Flying Fisherman).

e) Place Air Taxi folders on board EAL planes.

2. Reservations
The only reference available to EAL agents are the pages in the Air Line Guide and The Air Taxi Memorandum (#51-4). Neither of these explains how an air taxi operation functions and although our memorandum states that the first step in