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2

Public Service Announcement
Named Project.

Organization addr.
213-221-61-61
Contact:name
        phone
SCBA File # 42879-247 Pl

Text.

KRLA gave these guidelines for a 60 sec. spot:
Who-What-for what purpose ie Why So? making it VERY CONVINCING.
Where is it, how do you get there.
tax deductible root of [[blank line]] proceeds benefit 
a non-profit organization.
Mention the phone # 3.4 times.

These are guidelines for commercial radio; Witener sponsored v pub. 

Target radio stations could be: [[list]] KUSC KPFK KCRW (peeblie) KK40 (Jazz-475-9494) KFAC (changed, ddencloud) KHJV, KALI (Spanish) [[/list]]

check the radio highlights 
listings (LA Times Sunday)
calendar - The prog is listed
Will save you some idea of a station’s sympathies & audiences

call for specific people to whom PSA’s should be directed

For those stations who do not call, direct PSA’s to the job position /ie Dir. Pub. Senna) rather than an indiv. who may no longer be there.

tel .#’s [[list, three rows, from left to right]] KPLA:681-2591   KUSC:741-5872.  KAFK:877-2711 Helen Rosenbluth 
KK60:475-9494    KALI:466-6161 Terry Hodel- calendar 95 prog. sd. sptr.
KFAC 938-0161    KCRW: 450-5183 KHJ 462-2133 [[/list]]