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The Lesbian News 
6507 Franrivers Avenue, Canoga Park, CA 91307 (818)704-7825

GUIDELINES FOR DISPLAY ADVERTISING 

1. All Advertising MUST adhere to the correct size and format for this publication. 
Ads originally made for another publication may not be proper format for the LN and may not be reduceable or enlargeable to comply. Check the sizes listed on the reverse of these guidelines carefully. 
a. All column widths are 3 1/2". Ad copy must be less than 31/2" to fall insider borders at 3 1/2". 
b. Cost (size) is determined by heighth of display ad. Copy for ad must be less than size desired to fall inside borders. 

Example: 1/4 page (3 1/2 x 4 3/4"): copy can be no wider than 3 1/4" and no higher than 4 1/2" to fall insider borders at 3 1/2 x 4 3/4" - and that would be very croweded! 

2. Advertising copy should be black type on white background for best reproduction (or reversal). Other color combinations cannot be guaranteed for clarity and/or contrast. 

3. Hand drawn lettering is not acceptable. Hand drawn ad copy will be typeset at the publishers discretion and the advertiser charged $30 per hour with a $10 minimum. 

4. Individuals and/or businesses which require a state license to practise (such as building contractors, cosmetologists, psychotherapists, etc.) should include the license number in the ad copy. 

5. Listed costs are for camera-ready copy in the correct size and format for printing and paid in advance. Add $10 for a reversal charge if desired. Add $10 for a reduction or enlargement charge. Add $10 minimum for typesetting. If copy is not camera ready, submit at least three days before deadline. 

6. Discounts apply only to paid-in-advance accounts. Ad copy may be changed at any time by submit-ting new copy by the deadline (i.e., a 6 month contract could run six different ads). 

7. Classified advertising is available in limited categories. Word count includes numbers and addresses. The fee is waived for Jobs (wanted or offered), Housing Wanted, or Housing Offered when the offer is to share a private home. 

8. Deadlines for ALL advertising is the 15th of January through October, and the 10th of November and December. Publication date is the following first of each month; although the newsletter may be on the streets before that date. Copy received after the deadline is NOT guaranteed for inclusion in the next publication date. 

For further questions regarding advertising guidelines, please call Jinx Beers at (818) 704-7825 during business hours. 

(ADVERTISING RATE CARD ON REVERSE)