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Miss Kathleen Connor
May 18, 1942
Page - 2 -

for the proceeds of the sale of these reproductions to be turned over to United China Relief. It is our thought that very good purpose for all concerned will be achieved by arranging with the stores to have them tie up from a merchandising angle the sale of the three books mentioned above with the sale of the three pictures, which were inspired by the books.

Our plans, moreover, provide for fashion-cocktail parties in the early fall, - probably just before or just after Labor Day. These parties will be held simultaneously in a fairly large number of American cities, their locale, wherever possible, at the outstanding Chinese or Chinese-American establishment in each of these cities. For example, we have already arranged with the management of the Ruby Foo Restaurants to hold the parties in their restaurants in the various cities in which they do business. We hope that through your kind cooperation and that of your local agencies we will be able to determine at just which establishments it would be beat to hold these parties in each of these cities. These shows will feature a cavalcade of authentic Chinese fashions, tracing their history and development will be climaxed by a showing of the latest American creations inspired by our ally, China. Just as an incidental thought, we feel that it might be a nice idea to use both Chinese and American models for the show. I have made an arrangement with the management of the Ruby Foo Restaurants whereby the proceeds of these shows will be turned over to the United China Relief. I think it would also be a wise move to put up for distribution and sale at each of these shows each of the three books mentioned above.

We would also see to it that during the several months following, national magazine advertising, local newspaper advertising, and extensive press publicity would be tied up as an integral part of the whole promotion.

The fashions themselves, which will form an important part of this promotion, will be keyed for the highest possible appeal. They are to be neither prohibitively expensive nor will they be too inexpensive. They will be, rather, directed to the large middle-class market and the price range,- although difficult to specify precisely