Viewing page 49 of 168

This transcription has been completed. Contact us with corrections.

Karl Kropp, 925 E. Mitchell St., Kendallville, Indiana, writes:-  "As fresh vegetables are an ever increasing item in the cost of living, I always try to produce my own as far as possible.  I have only a city lot and after my daily ten hours work, but little time for gardening.  Naturally, results are what I want.  This is why the advertisement of W. Atlee Burpee & Co. of Philadelphia especially appealed to me.  I have used Burpee's seeds before, and was already convinced of their superiority.  However, last year I was persuaded to try some "just as good seeds" from a local dealer.  Suffice it is to say that with as good and perhaps better care than usual, my garden was a failure.  Determined on better success for the coming season, I was studying the ads when the suggestion "Burpee's Seeds Grow" caught my eye.  That decided me.  It required no alluring free trial offers to win me back again.  I had not further time for experimenting or failure.  So I have ordered my seeds from the Burpee Co. and look forward to a season of pleasand [[pleasant]] and profitable gardening."

Fred Davey, 262 West 4th St., St. Charles, Illinois, writes:-  "The Burpee ad appeals to me for these reasons:  The ad starts out boldly with "Burpee's Seeds Grow", and that, I take it, is the main point, for if the seed is not viable all our labor of preparing the soil is wasted.  Then it backs up this statement by saying it is proved by thousands of customers.  The quality first idea also appeals to me, and declaring they have not advanced their prices because of the war seems to me a masterly bit of advertising.  Last, but by far from least, the catalog is mailed free to anyone who makes application for it, which is very wise, as so many of the other seedsmen ask for some pecuniary return for the same thing, which to me has a mercenary look.  So when I see such an ad in Successful Farming, with a circulation of more than seven hundred thousand, and which guarantees its advertisers that the seeds grow, proved by thousands, that quality first is the battle cry of the firm, that they have the greatest mail-order seed business in the world, that their catalog is absolutely free,--those are my reasons for considering the Burpee ad better than the others."

E.J. Spaugh, Burney, Indiana, writes:-.  ""Burpee's Seeds Grow."  "The Burpee idea of quality first." "To give rather than to get all that is possible."  Included in Burpee's ad is the best offer made in any advertisement of seeds, plants or trees.  Best because more could not be asked for.  Best because business demands compensation for all things.  Best because no gifts are offered (knowing that all gifts must be paid for sometime, somehow, by someone, and that gifts are not generally what the receiver would have)  These offers being the only offers made in their advertisement, they are undoubtedly the ranking essentials in their business, and they are the things of first consideration to me when buying seeds.  This ad contains the most information of prime importance to me.  The information of most value to me in an advertisement is that which assures or convinces me of the quality of the product.  The offer I want is that of quality.  The information I want is that which convinces me that the offer is sincere."