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[[image of Jaime Davidovich]] Jamie Davidovich and moving images of video. Interested in paint and outdoor projects, he videotaped the center line of a road from its beginning to its end. "I came out with a beautiful tape-a painting made with videotape-with sounds of the road, trucks passing by, bicycles, dogs, everything," he recalled. "That's how it all began and I've been doing video ever since." From video art he went into television. "What's wonderful about television is that it uses both my design and video backgrounds. I can take the graphic concept of typography, composition, color, and put them all into video." That's how Jaime Davidovich became responsible for the identification program for Soho Television-posters, presentations, stationary, press kits, photography and on-air graphics. Having worked in industry, Davidovich takes a pragmatic approach toward his work at ATN. "If you have a product nobody wants, you can't even give it away. But if you have a saleable product you can demand your price. The country runs on supply and demand. If there's a demand for certain video tapes, then broadcasters will stand in line to see them. On the other hand, if a tape is very personal, very intimate, then the maker must accept the fact that there will be little demand for it." Davidovich is convinced there is an audience for Soho TV shows large enough to attract advertisers. Art publishers, special-interest magazines, restaurants, boutiques, universities and art-supply outlets are likely sponsors. "Artists are consumers, too," he said. "We want to sell out packaged programs, and we want to make money." Davidovich is devoting his full energies to making the Soho Television an artistic and commercial success. The beginning of alternative television programming for sophisticated audiences is well under way. "We want to bring the arts to people in their familiar home environment. We're television with programs of top broadcast quality, mostly in color- only the content is different. What's more, we do it at a very low budget- less that [[than]] $500 per program. You can't beat that!" [[image of VC-8505 Time Lapse]] • Select 6, 12, 24, or 48-hour time lapse modes and 48 minute real time mode with KCA-60 cassette tapes, for accurate video logging. • Playback in quick motion frame-by-frame slow speed and still frame. • Fast search possible with short reverse playback • Automatic level control for video and audio recording • Quality construction features cast aluminum chassis and 3-motor system • Plug-in printed circuit board and removable panels for easy access, service, and maintenance. • Optional remote control feature for starting and stopping, recording or playback. • Time/date generator compatibility • Many uses include medical ecology, security, human factor study, agronomy, and other applications where color is a critical factor in analysis NOTE: The VC-8505 Time Lapse is not compatible with U-matic format, due to different tape speeds. For complete information, write to: NEC NEC America, Inc. Consumer Products Division 130 Martin Lane. Elk Grove Village, IL 60007 (312)640-3750 VC-8508 COLOR TIME LAPSE ... when a standard VTR isn't enough for your special needs. Get more Info. Circle Reader Card No.145 [[/end image]] [[image of advert]] SAVE ON 3/4" VIDEO CASSETTES -New & Used- GUARANTEED USED NAME BRANDS NEW 60 Min. 14.25 60 CFE 19.50 30 Min. 11.00 60 KCA 24.85 KCS-20-10.50 30 KCA 18.60 KCS-10-9.50 Ciné Film Exchange 855 Avenue of the Americas N.Y., N.Y. 10001 (212)695-6644 SPECIAL: Used UCA, KCA 10 min.7.50 Used UCA, KCA 20 min. 9.00 [[/end image]] Get more Info. Circle Reader Card No.116 August 1978
