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Don't bend the Grand Canyon

Protect it.

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The Airequipt Metal Magazine is the only magazine that permanently protects color slides in individual metal frames. Stores them in less space than any other system. It's the world's most popular way to handle slides and safeguard them against wear, tear and fingerprints. Fits the wide variety of Airequipt projectors. And preserves the Grand Canyon. 

AIREQUIPT
Airequipt Inc. New Rochelle New York

Refreshing
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...year-'round Springtime in a package!
AFTER DINNER MINTS
Party Patties Party Jellies
Pastel Mints Butter Mints

Richardson AFTER DINNER Mints
Thos. D. Richardson Co., Atlantic & "1" Sts., Philadelphia, Pa. 19134

"109 MOST USEFUL FOREIGN PHRASES FOR THE TRAVELER"
HOLIDAY'S New Pocket Guide
a unique, compact source of on-the-spot conversational help in four languages
ASK YOUR TRAVEL AGENT FOR YOUR COPY

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ENJOY a painless holiday trip 
Vacations are fun when you leave backache, eye strain and that tired feeling at home. SACROEASE provides comfort thru improvement of posture...try it for 10 days on a money back guarantee. Sold by Orthopedic appliance and Surgical Dealers everywhere. Write for Free Booklet.

With SACRO-EASE you sit erect, comfortable, with weight evenly distributed, muscles and nerves relaxed. 
since 1940
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McCarty's 
3320 PIEDMONT AVE. OAKLAND, CALIF.

Everybody Loves
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Tours
everywhere

Write for free brochure to 10 N. LA SALLE ST., CHICAGO, ILL.
DEPT. H6-65

Castelli artists for his group of eight American representative--Jasper Johns, Frank Stella and John Chamberlain, in addition to Rauschenberg. The commissioner maintains, perhaps hopelessly at this point, that he had admired such Castelli painters as Johns and Rauschenberg for as long as Castelli had, and that, in fact, this similarity of taste is one basis of their friendship.

The small, intense art world is the most perfectly designed rumor amplifier since the radio tube. An image was built in my mind of Leo Castelli as a suave and secretive Machiavellian, who, with high-powered public-relations techniques, ran the most influential avant-garde art gallery in New York.

He was the man who promoted the astonishing growth of Pop art, which had burst so suddenly into public prominence and collectors' favor. Pop art, or New Realism, uses the images (billboards, comic strips, cafeteria food displays, film heroes), materials (real objects such as fans and refrigerators, old plumbing pipes, various types of plastic) and techniques (silk screen, photo montage, photo-engraving) from the everyday life of our commercial and industrial society--which recent abstract art has ignored.

Castelli's appearance does not fit the raucous, breezy Pop art image. An odd mixture of Prussian stiffness and sinuous elegance, he always seems to bend toward one slightly from the hips, at once deferential, concerned and aloof. He is small and slender, and his lean, boyish face makes him look much younger than fifty-seven. For a man who appreciates the broad, eccentric gesture, and admires flamboyant painting, his dress is unmemorably neat, cool and gray; he is one of the few men who can look conservatively dressed even in a bathing suit.

To call attention to his elegance is perhaps only to pay tribute to his upbringing in Trieste, in a rich banking family; and to his first marriage, to the daughter of a Rumanian industrialist. (A grandfather by that marriage, Castelli is now, in his second marriage, the father of a little boy.) But what is interesting and central about Castelli is the way he epitomizes the phenomenal explosion of American art that has taken place since World War II, and which, in a sense, culminated the Venice Biennale.

When Castelli came to America from Paris, in 1941, with his first wife and still wealthy father-in-law, American art was considered a poor provincial relation of the great School of Paris. It was not apparent then, but the School of Paris had already gone into a decline from which it has not yet recovered. Also barely visible were the beginnings of the Abstract Expressionist group of American painters who were to dominate art in the 1950's. Many of the Surrealists of Paris also took up residence in New York during the War. Marcel Duchamp, Max Ernst, André Breton, André Masson and 

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FAIR LADY

...shows ruffled petticoats under her moss-green gown. From rosy blush to ribboned hat, she is so skillfully handpainted she seems to move in light and shadow. Another Royal Doulton China figurine from England to charm collectors. Or start a collection! "Fair Lady," 7 1/2" high... $38.50.

ROYAL DOULTON
Send 25¢ for collectors book #9 of famous Royal Doulton figurines and jugs in color. Write Doulton & Co., Inc., Dept. 6H, 11 E. 26th St., N.Y., N.Y. 10010

Going to France?
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Visit the Famed Moët Champagne Cellars!
Only 2 scenic hours from Paris lies Epernay and the 15-mile cellars of Maison Moët & Chandon, whose property includes the Abbey of Hautvillers, the birthplace of Champagne. 

Ask your travel agent for a folder describing the adventure. Or write to "Moët Trip," Schieffelin & Co., 30 Cooper Square, New York, N.Y.

MOËT & CHANDON CHAMPAGNE
World's Largest Producer of Champagne

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delightful
Frenchy's
wonderful food

1827 e. north ave. • milwaukee • wis

96 HOLIDAY/JUNE

Transcription Notes:
Included indications for images ([[1 image]]). Don't know if it's necessary. - only if you want to put different descriptions in this note box

Please note that the language and terminology used in this collection reflects the context and culture of the time of its creation, and may include culturally sensitive information. As an historical document, its contents may be at odds with contemporary views and terminology. The information within this collection does not reflect the views of the Smithsonian Institution, but is available in its original form to facilitate research. For questions or comments regarding sensitive content, access, and use related to this collection, please contact transcribe@si.edu.