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Newest underwater sport

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It's called, "Put the new CORNING WARE® Electromatic Immersible Platter completely under water, and watch it come out like new."

Just remove the cord. Then wash the platter as you do plates. You can because it's made of non-porous PYROCERAM® brand space-age ceramic; and because the electrical gizmos are sealed and concealed.

The CORNING WARE Electromatic Immersible Platter is the only heating platter that's completely immersible, the only one that keeps foods serving-hot directly as well as in servers: even runny hors d'oeuvres, Swiss steak. There's a drip-catcher inside the edges. Generous 10 x 16 inches. What hostess wouldn't love you for it? $19.95

Famous CORNING WARE Electromatic Skillet, $29.95; Electromatic Percolator, $29.95

CORNING WARE® 
ELECTROMATICS

A PRODUCT OF / CORNING

GUARANTEE: Corning Glass Works, Corning, N.Y., unconditionally guarantees to replace any CORNING WARE product that ever breaks from temperature extremes upon receipt of all broken pieces. Furthermore, any CORNING WARE dealer is authorized to replace any mechanical or electrical part within one year from date of purchase if not mechanically or electrically perfect. Prices slightly higher in Canada.

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of our time. I think that is something important to do. The way Vollard did it for the Cézanne generation. I should like to be the Collard of our day." (Ambroise Vollard was the Parisian dealer who promoted the famous Impressionists and Post-Impressionists before they were recognized.)

"On the other hand," he says with a laugh, knowing my opinion of dealers who profess to be not at all interested in making money, "I do enjoy money, I want to make money, I should be very unhappy without it." Many art dealers emphasize that they are not in the art business for the money, but to promote the kind of painting they admire; only the artist is unabashedly interested in making money with his art. Dealers and collectors commonly travel under the banner of "business for art's sake." They want to buy a portion of moral purity—equated, in the minds of some businessmen, with the arts.

Nevertheless, few people go into the gallery business with only commerce in mind; for there are certainly more profitable ways to invest one's money. Castelli would very much like to produce around himself an American "scene" like the one he enjoyed in Paris before World War II. He has very strongly the sense of art as a national event—even a political event. Shortly after Kennedy's election, in 1960, Jasper Johns did four bronze castings of an American flag in relief. Castelli suggested that one of them be given to the President. Johns was not interested. Some years later, one of the reliefs was in a sculpture show at the Guggenheim. Painter William Walton, friend and cultural advisor to the Kennedys, told Castelli how much he admired the piece. Castelli mentioned the suggestion he had made to Johns, and offered to give his own casting to the President, with the stipulation that it go in the President's office. Walton like the idea and said he would suggest it to the Kennedys for Flag Day.

A few weeks later, Walton called and said the President also liked the idea. They made arrangements to fly to Washington. A great admirer of Kennedy, Castelli remembers waiting nervously in the Cabinet Room with Walton until the President appeared. Kennedy admired the sculpture and then suggested they go out on the terrace overlooking the inner garden to be photographed. Kennedy wanted Castelli to hold the sculpture, but the dealer said the piece would look silly that way. The President said he understood all that, but nevertheless, when there's a presentation, you hold it. Jacqueline Kennedy admired the sculpture too, but absolutely rejected Castelli's stipulation about the President's office. "It's to lovely," she said, "I want it for my living room. I won't let it go into that office with all those awful things."

Episodes such as the Kennedy presentation please the half-aristocratic, half-Bohemian Castelli, for he is very much in the antibourgeois tradition. In fact, according to Karp, Castelli even has a block about simple arithmetic. Karp insists "it takes Leo twenty minutes to add up any double column of figures." A collector once came in and bought several paintings for a sum that eventually was totaled at $9,000. Normally, a buyer is billed at a later date. But this one insisted on paying by check immediately. In a panic, Castelli tried to persuade him to follow the usual procedure. The collector insisted. Castelli began to add under the patient eye of the collector, who had already totaled the tab. Castelli kept adding and adding, and each time the figure was different. Finally, a bill was presented that cheated the Castelli Gallery of $600. Discovering the mistake months later, Castelli was put in the embarrassing position of having to ask for the money. The collector wrote back that he was, of course, aware of the mistake, and was only wondering how long it would take the gallery to find it out.

Part of his espousal of avant-garde movements in art comes from this épater le bourgeois tradition. Castelli likes to think of artists as being either "very elegant, quite acceptable for the walls of the middle class," or as "too tough, too hard for the middle class to accept."

Nevertheless, the art world is so small and so fad-conscious that it does not take much to start a trend. It is said that the movement to Pop was fantastically accelerated by the purchases of just three major collectors. But it has now so proliferated that it no longer has the cachet it had two years ago. These same three collectors have not bought much recently, and one of them is offended to be identified as a Pop collector.

Castelli believes there are only a handful of good Pop artists. Since he was partly responsible for the deluge of Pop mediocrity that flooded the galleries in the last few years, how did he fell? "Not guilty, if that's what you mean. I think something good will come of it, and that actually we are living through one of the most vital periods in world art. Painting and sculpture are probably the only lively arts in America today. novels, plays, what have you got? Nothing. In any event, how many fine artists does any age produce?"

Pop has developed under the prevailing psychology of "anything goes," and therefore most of it is gimmicky and transient. As Castelli indicates, few Pop artists will survive. But Pop will have made a significant change in art and art values in that it will have brought back a contemporary subject matter into the content of art. This makes it very different from the far more ephemeral Optical movement which caused so much sensation in New York this year, especially the big show at the Museum of Modern Art. Op art will leave little behind and fade with greater speed than even bad Pop. Pop is still growing in volume and vulgarity. It has shock and trade-up value for a widening circle of collectors. Which is important, since collecting is not only love art but something else

Cleaner start to fresher tasting coffee ... every time!

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(No other electric percolator can make that statement)

Hardly. Because the CORNING WARE Electromatic Percolator is the only one in the world made of PYROCERAM® brand space-age ceramic.

What has this to do with freshness? Everything. Stale coffee oils cannot cling to the surface. So you get no leftover flavor. It looks clean. Is clean. Stays clean with easiest washing (thing electrical unit's removable). So coffee always tastes fresh-opened. And keeps hot automatically without reperking. No better gift for a dedicated coffee drinker! 10-cup, $29.95

NEW! You can now brew as little as two cups of perfect coffee or as many as six in the new 6-cup Electromatic Percolator, $24.95

The famous Electromatic Skillet, $29.95; and the Electromatic Immersible Platter, $19.95

CORNING WARE® 
ELECTROMATICS

A PRODUCT OF / CORNING

GUARANTEE: Corning Glass Works, Corning, N.Y., unconditionally guarantees that any CORNING WARE dealer is authorized to replace any CORNING WARE product that ever breaks from temperature extremes upon receipt of all broken pieces. Furthermore, any CORNING WARE dealer is authorized to replace any mechanical or electrical part within one year from date of purchase if not mechanically or electrically perfect. Prices slightly higher in Canada.

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HOLIDAY/JUNE

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