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MIDTOWN PLAZA The remedy was drastic ...and absolutely sound. The idea was to restore some excitement, some dynamism, some life to the dying heart of town. Midtown Plaza will be watched with consuming interest by other American cities with decaying centers - which is to say just about all of them." John Crosby New York Herald Tribune, April 6, 1962 22 [[image - photograph of a shopping area in Midtown Plaza, Rochester, New York]] 23