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[[Column 1]] |Savvy| |Editor:WENDY REID CRISP| |Managing Editor: Ann Landi Art Director: WENDY PALITZ Senior Associate Editors: NATALIE ANGIER lOUISE TUTELLIAN| |Assistant Art Director: DOROTHY A. YULE Fashion Editor: TINA SUTTON Copy Editors: ANN K. BRADLEY LENORE THOMSON --------------------------- Assistant Editors: PATRICIA VAN BENTHUYSEN ANN JAMISON LOFTIN Assistant Management Editor: ANN POWELL Editorial Assistant: KIMBERLY A. BROWN Editorial Adviser: Austin,BARBARA WIGGINS Los Angeles,SUSAN R. LARIS San Francisco,RALPH HURTADO South Florida,LYNDA LONG FRANKLIN Contributing Editors: LOUISE BERNIKOW,DEN BLANCHARD, DIANE COLE,CAROLE GOULD MICHELLE GREEN, SUSAN K. REED,ADRIENNE RIVERA-SUTHERLAND, JAYE SCHOLI, ELAINE WEISS |Public Relations Director: BETH GREER Editorial Business Manager: MARTHA DORN| |Publisher: ALAN BENNETT Associate Publisher: KENNETH L. MARKS Advertising Manager: Women's Group,WILLIAM O. BERKIS JR. Consumer Group,JIDA MANIKAS Business Group,PATRICIA M. WEEKS Account Manager: JOHANNA V. COLETTA, DEBORAH PREVETE, MICHAEL BREITNER, ELLEN MESHNICK, CHRISTINE FURLONG Classified Ad Manager: CHRISTINE ANDERSEN Marketing Manager: VANICE GAGE Research Analyst: KATHLEEN A. MURPHY Promotion Coordinator: JUDY L. SCHEUCH Advertising Staff: WILLIAM G. WEBER, ANDREA WEISS, KATHLEEN BAXLEY Circulation Manager:ROBIN RUSKIN Circulation Promotion Coordinator: ANN HARDIE Circulation Assistant: LINDSAY A. DAVIDSON Administrative Assistant:PAMELA E. BECER Production Manager:MARTHA KATZEFF Business Manager:CRAIG REYNOLDS Office Manager:MARIE MASCARO Office Assistant:SHARI LINKER Advertising Offices New York: 111 Eighth Avenue, Suite 1517, New York, NY 10011, (212) 255-0990;Chicago:Wendy Reynes, Reynes and Associates, 2 N. River-side Plaza, Rm. 813, chicago, IL 60606-2685, (312) 930-9496; West Coast: Ann Parris, Parris & Co., 2058 20th St., San Francisco, CA 94107, (415)648-6660; Detroit: Jilda Manikas, SAVVY, 111 Eighth Avenue, Suite 1517, New York, NY 10011,(212)255-0990. SAVVY, February 1984, Volume 5, Number 2. Published monthly by Savvy Company: 111 Eighth Avenue, New York, NY and at additional mailing offices. Subscriptions: in the U.S $12 for one year, $24 for two years;in Canada, $14 for one year, $28 for two; other foreign countries, $16 surface mail and $30 airmail for each year. Please address all subscription correspondence, including change-of-address requests, to SAVYY, P.O. Box 2495, Boulder, CO 80322. ISSN: 0194-2581 General Office: 111 Eighth Avenue, New York, NY 10011, (212)255-0990. Return postage must accompany all manuscripts and photographs submitted if they are to be returned and no responsibility can be assumed for unsolicited materials. All rights and no responsibility can be assumed for unsolicited materials. All rights in letters sent to SAVVY Magazine will be treated as unconditionally assigned for publication and copyright purposes and as unconditionally assigned for publication and copyright purposes and as a subject to SAVVY's unrestricted right to edit and to comment editorially. Contents copyright(C)1984 by Savvy Company. All rights reserved. Savvy is a registered trademark of Savvy Company. Registered trademark: Consuming Passions, Executive Ethics, Facts of Life, the Going Rate, Tools of the Trade, 1000 Words. Nothing may be reprinted in whole or in part without written permission from the publisher. |ABC| |EDITOR'S NOTE| [|Column table 2|] |Dynamite Women| Nitroglycerin is not a business many women seem to be these days; not one of the women on the Savvy Sixty(page 32)deals in explosives. We were reading about nitro lately because one of our favorite women entrepreneurs in Mrs. Byron Alford, who owned and managed a factory in Elred, Pennsylvania , that made nitroglycerin (3,000 pounds a day) and dynamite (6,000 pounds of day). Mrs. Alford's successes were monumental: The power canals at Niagara Falls were blasted with her dynamite, and tons of her explosives enlarged the harbor at Buffalo. Her day-to-day business problems were of the kind that make us re-evaluate the gravity of our own particular crises. One of Mrs. Alford's employees, for example, was weighing dynamite one evening when he struck a match to read the figures on the scale. Mrs Alford eventually rebuilt the plant, her office, and her home, which had been located within a mile of the ill-fated factory. In September 1899, early in her entrepreneurship, the widow Alford was the subject of a glowing "only women who..." story in the New York Sunday World. When she received over 50 marriage proposal following its publication, she commented "what foods some men are" and went about her business for another twenty years, expanding and diversifying into oil leases and sheep ranches. Today newspapers still publish incredulous stories about "pert blondes who read a P&L statement," and on the current political scene, the newly discovered woman entrepreneur is hotter than a Cabbage Patch doll. Mrs Alford-and the thousands of Mrs. Al-fords who long and mightily contributed to the strength of American business-have been forgotten. And that Lapse has cost us our eco-nomic credibility. One of the purpose of Savvy is to create an awareness and a respect for the community of women in business, to help build credibility through visibility. With that as our objective, we present our first (and the world's first) ranking of woman-run businesses- the Savvy Sixty. To the women on the list, our accolades-and our advance apologies to the businesses that, despite six months of extensive research and fact-checking, we may have failed to include. In the years to come, we expect the Savvy Sixty to chronicle a major socioeconomic realignment. For although only 15 of the 6,500 publicly owned corporations are now headed by women, the ranks of women entrepreneurs have swelled to nearly 3 million-all of whom have learned, in the ancient wisdom of Mrs. Alford, to keep their powder dry. {{Bottom Page}} Illustration by Jave Medalia February 1984/Savvy 5