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Write or phone

MACY'S, New York
L.L. BERGER, Buffalo
JOHN WANAMAKER, All Stores
GARFINCKEL'S, Washington, D.C.
CASTNER KNOTT, Tennessee
REGENSTEIN'S, Atlanta
HALLS AND SWANSON, Kansas City
GODCHAUX'S, New Orleans
FROST BROS., Texas
JACOBSON'S, Michigan
MARSHALL FIELD, Chicago
DeJONG'S, Evansville
ROBSINSON'S, California
JOSEPH MAGNIN, All Stores
MACY'S, California

8 Savvy/February 1984

QUEEN TUT?

Executive Etiquette: "Handle with Care," by Sue Browder, December: Browder's statement that "Women are such a source of shame to [Arabs] that it is unlikely your company will send you to the Middle East" is unfounded.
Women have played an important part in Egypt's history since the days of the Pharaohs. In fact, women had a more active role in Egypt's political life than in any ancient civilization. At least two early Pharaohs were women, not counting Queen Hatshepsut and Cleopatra. In the thirteenth century a woman ruled as sultan of Egypt.
In Pharaonic Egypt and later, with the advent of monotheism under Allah, women maintained property and inheritance rights that were unknown in Europe until recently. Even today, law requires that 10 percent of the seats in the Egyptian parliament be held by women.
My company handles public relations for the Egyptian government and I have traveled extensively there and met dignitaries on all levels. It is grossly unfair to lump all Arabs together as male chauvinists.
If women want to overcome discrimination in the business world, we must practice what we expect from others.

SUSAN A. DAVIS
President
The Susan Davis Companies
Washington, DC

FLETCHER'S FUMBLE

"Fall Back and Punt," by Phil Patton, December:
When Susan Fletcher of the Philadelphia Eagles says, "The people out there watching these cheerleaders are guys, not gals," she is saying that the women in the stands don't exist. We do exist. And we are not only forced to watch this patronizing display of female flesh but to endure the obnoxious behavior it encourages in men. The refusal of many teams to recognize that women are potential fans and to do anything to make their product more attractive to us in philosophically backward and a poor marketing strategy.
The industry's persistently sexist tactics make it difficult for me to rationalize being a football fan.

CHIRSTINE P. LAMBECK
Brooklyn, New York

FIT CONCERNS

"Working out at Work," by Rob Goldberg, December:
It appalls me that three of the corporations Goldberg touts as forerunners in providing for their employees' fitness are being sued for exposing their workers to asbestos.
There is evidence that Johns Manville and Owens Illinois knew of the debilitating and cancer-producing effects of asbestos exposure as early as the mid-thirties and early forties. And it stands to reason that Pittsburgh Corning Corporation [partially owned by Pittsburgh Plate Glass] also had access to this knowledge. The fact that these companies continued to subject workers to hazardous materials indicates a complete lack of concern for their employees' health and for the health of others who were exposed to asbestos at construction sites, hospitals, schools, and in their homes.
You cannot convince asbestosis and cancer victims and their families of any corporate concern for workers. We can do without "perks" like fitness centers until we see corporations take responsibility for their employee's basic health and safety on the job.

KAREN A. MYATT
Chicago, Illinois

PepsiCo has not only focused its attention on the health of corporate America, but also on the fitness of young people across the country. With the generous financial assistance of PepsiCo, Boys Club of America has launched Superfit All-Stars, a nationwide health=based fitness program for boys and girls six to eighteen years old.

HANNAH NELSON
Program Director
Boys Club of America
New York, New York

HEFTY SALARY

Editor's Note: "Fear of Crying," November:
I was interested in reading a book mentioned in the Editor's Note, so I called a large local bookstore and asked the gentleman who answered if he ad a copy of Lois Wyse's The Six-Figure Woman (And How to Be One).
After a brief pause he asked, "Would that be in the diet, beauty, or health section?"

PAT BOND
Oklahoma City, Oklahoma

HOSPITAL CORNERS

Strategies: "Medical Alert," by Adrienne Rivera-Sutherland, November:
The physical plant and atmosphere of the workplace, whether a business or a hospital, make a difference in employee attitudes and morale. The size of the office is not insignificant either; a cubbyhole or partitioned space is not exactly conducive to good work.
Turning a profit is important, but that alone will not guarantee good patient care. It takes a very special, dedicated individual to work with the chronically ill. And if conditions in a hospital or nursing home are not right, you lose these qualified people.

LOIS DIEHL
Seattle, Washington

COURTLY REPLY

Perspective: "A Plea for Good Manners," by Janice Handler, December:
Handler's article is a timely reminder that we ought to treat people like people, not like business entities. If you ever decide to pull together a coalition for the purpose of propagating the faith in manners, count me in.

FRANK T. MASI
Assistant General Manager
Panasonic
Secaucus, New Jersey

THE INVISIBLE MANAGER

"Exceptions to the Rules?" by Eric Wachtel and Susan Tifft, November:
J. Paul Getty's story about how he overlooked the perfect candidate for a job because the employee had not made himself visible is more an example of a manager's detachment from his organization than of an individual's failure to promote himself.
It's not easy to be successful when jobs are not posted company-wide, management looks outside before promoting from within, and your supervisor acts as a visibility barrier. Unfortunately, this is the situation at many major corporations.

LISA A. COPELAND
Bakersfield, California

Corrections: "Zap! Pow! Shazam!" by Susan K. Reed, January 1984: Joe Shuster and Jerry Siegel were the creators of Superman. William Sarnoff is chairman of Warner Publishing, a division of Warner Communications. Steve Ross is chairman of Warner Communications.

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Circle Number 5 on Reader Service Card

February 1984/Savvy 9