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TOOLS OF THE TRADE

INSIDE MOVES

The Hardest Laurels
when listing your credentials, stick to the basics-your business skills.

BY NICK TAYLOR

M.J. Elmore earned her bachelor's degree in mathematics and computer science, made the dean's list every semester, and was an officer in her sorority at Purdue University. After four years in product marketing at Intel, the semiconductor manufacturer, she left to earn an MBA from Stanford. Now, at twenty-nine, she is a partner in the Menlo Park, California firm Institutional Venture Partners, where she helps develop promising high-tech venture proposals into thriving companies. All her credentials are impressive, but which ones have really...
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Nick Taylor is an Atlanta-based business writer.
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.. counted in her career?

Although the secret to Elmore's -or anybody's- success is a complex blend of talent, performance, tenacity, and blind luck, there are a few general rules about what gives a credential clout in the business world. Often, the story behind the achievement if more important than the degree or honor itself. For example, Elmore not only made the dean's list, she did it while waiting tables at the student union to put herself through school. She proved she was a self-starter by leaving Intel to get her MBA. And although she doesn't discount the significance of her degrees in her move to the venture capital firm in 1982, "far and away it was the Intel experience that carried the most weight," she says.

Executive recruiters, corporate personnel heads, and venture capitalists divide credentials into two major categories, giving wholly unequal weight to each. Of primary importance are the degree or degrees appropriate to your field and how you put the degrees to use. Secondary credentials, which include awards, honors, offices, and memberships, are much less useful when negotiating a new position. "People too often fill up their resumes with a lot of that stuff," says the head of one executive search firm. "Most of it is untraceable."

[[image]] woman adding to wall of degrees [[/image]]

Illustrated by Nelle Davis
February 1984/ Savvy 21


Transcription Notes:
I didn't know how to add accents to the word resume, as in a resume being submitted to a corporate firm