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ARTS COMMISSION
EDSEL B. FORD, PRESIDENT
ALBERT KAHN
ROBERT H. TANNAHILL
EDGAR B. WHITCOMB
COMMISSIONERS

THE DETROIT INSTITUTE OF ARTS
OF THE CITY OF DETROIT

W. R. VALENTINER
DIRECTOR
EDGAR P. RICHARDSON
ASSISTANT DIRECTOR
CLYDE H. BURROUGHS
SECRETARY

DECEMBER 14,1937

Mr. Germain Seligmann
Jacques Seligmann Galleries
3 E 51 Street
New York City

My dear Mr. Seligmann:

In January, 1938, the first issue of THE ART QUARTERLY, a new magazine published by the Detroit Institute of Arts, will appear.

THE ART QUARTERLY will be edited by Dr. Valentiner and Mr. Richardson, and will be devoted to the scholarship of art.  Its aim is to fill the need for an American publication addressed to the connoisseur, the collector and the student of art.  It will offer amedium for the authorative discussion of the arts, principally from the point of view of art in America and of American scholarship, but including European contributors also.  Contributions are promised from leading American and European scholars.

The value of such a publication needs no explanation, I am sure, to all who are interested in the future of art scholarship and connoisseurship in America.  The price of the magazine will be one dollar per copy, four dollars per year.

At Dr. Valentiner's suggestion I am writing to invite you to take advertising space in THE ART QUARTERLY.  In order to set the highest possible standards of dignity and simplicity in our advertising section, we are inviting only unillustrated advertisements in two sizes - a half page at two hundred dollars per year (four numbers) and a quarter page at one hundred dollars (four numbers).

I hope that you will be interested in a half page advertisement for the coming year.

Sincerely yours,
John Morse
John D. Morse
Managing Editor
THE ART QUARTERLY

JDM:MSB

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