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Greenvile Piedmont, Greenville, South Carolina Monday, January 27, 1958 [[COLUMN 1]] [[First Article discussing subliminal messages in media]] hl Shots [[missing word]]will employ special transmitting equipment that will flash an image or a message across the screen. It will be on and off so fast that the home viewer won't consciously know he's seen anything. But, if it works, the flash will leave an impression in his mind. Lew Arnold, KTLA's general manager, said the gimmick will be used at first only for public service messages. He elaborated: "We'll flash on something like 'Join the Army' or 'Give to the March of Dimes.' "The next step would be to promote our own shows. Then—and I have a feeling this is a long way off — we might go into the commercial end of it." Would it be fair, Arnold was asked, to subject people to subtle mental stimuli that would send them flying off to the drugstore for toothpaste they didn't need? "Gee, I don't know," he said. But he added that the Federal Communications Commission is going to study the new device and "if they say we can't use it, naturally we won't." Arnold said his station won't spring the thing on its viewers without giving them a chance to duck. "Before we put it on," he said, "we'll say: 'We've about to transmit a subliminal message.'" At this point, presumably, the young chap with no inclinations toward Army life would head for the cellar. ___________________________ The U. S. Air Force estimates it has about 1,000 planes in the air every minute of the day and night. - [[Article two depicts a home insulation advertisement]] Well... Now you know Can you say you don't know that insulated homes are more comfortable, cost much less to heat? Well, now you know! So find out about Baldwin-Hill rockwool, the guaranteed* insulation, by phoning No down payment 36 Mos. To Pay "Call The JOE BLOW" CE 3-1820 Piedmont Insulating Co. "Headquarters for Home Comfort" 1407 Buncombe St. Roofing, Siding, Insulation [[line drawing of a man, holding a large hose/tube over his left shoulder. Man is wearing a hat with markings resembling writing. His right hand has the index finger pointing up. He is wearing a white, short-sleeved cuffed shirt and black pants and black shoes; the entire advertisement is outlined with a thick black border]] ___________________________________________ [[A cut-advertisement simply depicts the words "WFBC-RADIO" as part of a thick black border, 1 column]] [[Article three depicts a weather forecast for the day/date of Monday, January 27, 1958; it contains two images showing the USA map, a legend for weather symbols, and the graphics span 3-columns]] [[Article Four informs as to the weather forecast and wraps along 3 columns]] GENERAL WEATHER INFORMATION Near-Normal Conditions Seen Temperatures near the seasonal normal of near 44 plus some rainfall were forecast for northwestern South Carolina during the next five days in the agricultural bulletin today from the Greenville Weather Bureau. Approximately a half-inch of rain, occurring tomorrow and again on Friday, is predicted for the area. Sunshine during the five-day period is expected to be about 50 per cent restricted. Winds should average slightly over 10 miles per hour during the FISHERMAN'S FORECAST Clear to partly cloudy skies, with moderate temperatures ranging between 50-57 in the daytime and around the freezing mark at night. [[end text in column 2]] [[column 3]]4-STATE FORECAST SOUTH CAROLINA: Mostly fair today, high 50-58, fair and cool tonight, low 32-36, Tuesday increasing cloudiness and mild followed by showers beginning in afternoon or night. GEORGIA: Fair south and partly cloudy north today, high 50-56 north and 56-62 south, fair and cool tonight, low 32-38, Tuesday increasing cloudiness and mild followed by showers beginning in afternoon or night. NORTH CAROLINA: Partly cloudy and cool today with a few snow flurries mountains, high 40s mountains to mid 50s near coast, generally fair and cold tonight, low 27-34 except 34-48 near lower coast, Tuesday increasing cloudiness [[wrap to column 4]] and quite cool with chance of rain south. VIRGINIA: Increasing cloudiness, not as warm west, possibly snow flurries mountains today, high near 50 along coast and in 40s interior, considerable cloudiness tonight, low 27-33, Tuesday some cloudiness and moderately cold. NATION'S WEATHER By THE ASSOCIATED PRESS Snow and rain continued to bring dismal winter weather to a vast portion of the nation today and about the only thing absent from the weather map was a cold wave. The Northeastern quarter of the country had snow in an area stretching from the Dakotas and the upper and mid Mississippi Valley eastward through the Great Lates and northern Ohio Valley. As the storm moved eastward, snow and rain were reported in the southern edge of the Ohio Valley. To the east of this snow section, there was rain and drizzle with snow in higher elevations of New England. GREENVILLE TEMPERATURES Maximum yesterday ................ 47 Minimum last night ................ 34 Mean yesterday .................... 39 Normal yesterday .................... 44 For January to date ............ -61 For 1958 to date ............... -61 GREENVILLE PRECIPITATION 24 hours ending 7:30 a.m. ........Trace For January to 7:30 a.m. ...... 3.51 For 1958 to 7:30 a.m. ............ 3.51 Accumulated departures For January to 7:30 a.m. ...... -.11 For 1958 to 7:30 a.m. .......... -.11 Sunset today 5:53. p.m. [[Article Five, column 2, depicts half a Cellist Recital]] Recital Set For Cellist A cello recital by Miss Rita May Baker, member of the Furman University's music faculty, will be given Thursday at 8 p. m. in the Ramsay Fine Arts Audi. [[Cuts off]] [[Article Six, Column 3 - Cuts off, partial "Town Topics"]] TOWN TOPICS Keen Appointed Edward F. Keen Jr., of Atlanta, has been named vice presi- [[Cuts off]] [[Article Seven - Personalities in the news section]] Personalities in The News [[headline spans two columns]] Hersholt Honor GLENDALE, Calif. [[? - Possibly AP]] - A bronze and marble memorial to actor Jean Hersholt was unveiled in Forest Lawn Memorial Park yesterday. Danish officials were among the 500 persons who attended the services. Hersholt, who died in 1946, headed the Motion Picture Relief Fund for many years and was president of the Academy of Motion Picture Arts and Sciences in 1945. Leader In Cuba HAVANA, Cuba [[?]] - The opposition Cuban Revolutionary (Authentic) Party Sunday named former President Ramon Grau San Martin as its presidential candidate for the June elections. The party's national assembly at the same time nominated Antonio Lancis Sanchez as its vice presidential candidate. Grau, who served as president from 1944 to 1948 and also for a brief term during the late 1930s, founded the Revolutionary Party in 1938. Roosevelt Probe WASHINGTON [[?]] - Chairman James Roosevelt (D-Calif) announced today that his House small business subcommittee will hold hearings on complaints that the American Society of Composers, Authors and Publishers (ASCAP) is being run for the benefit of large publishing houses. Roosevelt said small music composers and publishers have complained that a "small clique," composed chiefly of representatives of big publishing firms, has gained control of ASCAP and is running it "for their own benefit, [[wrap to column 6]] to the detriment of hundreds of other ASCAP members." [[Article Eight, column 6 - short advert for home schooling]] YOU CAN FINISH HIGH SCHOOL AT HOME As fast as you can do the work. If you are between the ages of 16 and 60 and have left school write for free sample lesson and 55 page high school booklet. American School Of Chicago Eastern Dist. Office Dept. GNH 216 Center Bidg. Upper Darby, Pa. Name___________ Address________ City___________State_______ [[Article Nine, column 6 - WESC Advert]] TIME ------- WEATHER ------- Temperature ------- EVERY 10 Minutes On Most Programs "A SERVICE OF 660" WESC FIRST IN GREENVILLE [[Article Ten, spans columns 5-6 - Radio Advert, cuts off two images of supposed hosts]] RADIO'S BEST WFBC'S NEWS & WEATHER Every hour . . . on the hour Weather . . . every half-hour 6:00 a.m. - 11:00 p.m. COMPLETE COVERAGE OF THE LOCAL AND REGIONAL NEWS BY WFBC STAFF ANNOUNCERS: [[cuts off]]
Transcription Notes:
Article numbers dictated within transcription as - "[[Article one]] [[Article two]]" etc.
Article Ten - Depicts two images of supposed hosts that cuts off the lower part of the page.
