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[[advertisement]] Why is Tareyton better? [[image - a cigarette, showing interior of filter]] Others remove. Tareyton [[underline]] improves [[/underline]]. [[two red vertical lines]] Charcoal is why. While plain white filters reduce tar and nicotine, they also remove taste. But Tareyton has a two-part filter --a white tip on the outside, activated charcoal on the inside. Tar and nicotine are reduced...but the taste is actually improved by charcoal. [[two red vertical lines]] Charcoal filtration is used to freshen air, to make beverages taste better. Charcoal in Tareyton smooths, balances and improves the tobacco taste. And that's why Tareyton is better. [[image - pack of Tareyton 100's cigarettes]] Join the unswitchables and see why... [[image - man holding a cigarette]] [[image - an image of Tareyton 100's box next to the man holding a cigarette]] Tareyton is America's best-selling charcoal filter cigarette. King Size: 21 mg. "tar", 1.4 mg. nicotine; 100 mm: 20 mg. "tar", 1.4 mg. nicotine; av. per cigarette, FTC Report Nov. '75 [[text in box]] Warning: The Surgeon General...ed That Cigarette Smoking Is Dang...h. [[/box]] [[the dotted lines in the box are places covered by the white circle]] [[ white circle with 1976 hand written in center]]
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