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Why is Tareyton better?

[[image - a cigarette, showing interior of filter]]

Others remove.
Tareyton [[underline]] improves [[/underline]].

[[two red vertical lines]] Charcoal is why. While plain white filters reduce tar and nicotine, they also remove taste. But Tareyton has a two-part filter --a white tip on the outside, activated charcoal on the inside. Tar and nicotine are reduced...but the taste is actually improved by charcoal. [[two red vertical lines]] Charcoal filtration is used to freshen air, to make beverages taste better. Charcoal in Tareyton smooths, balances and improves the tobacco taste. And that's why Tareyton is better.

[[image - pack of Tareyton 100's cigarettes]]

Join the unswitchables and see why...

[[image - man holding a cigarette]]

[[image - an image of Tareyton 100's box next to the man holding a cigarette]]

Tareyton is America's best-selling charcoal filter cigarette.

King Size: 21 mg. "tar", 1.4 mg. nicotine;
100 mm: 20 mg. "tar", 1.4 mg. nicotine;
av. per cigarette, FTC Report Nov. '75

[[text in box]]
Warning: The Surgeon General...ed
That Cigarette Smoking Is Dang...h.

[[the dotted lines in the box are places covered by the white circle]]

[[ white circle with 1976 hand written in center]]
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