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IT'S JACK NICKLAUS.
IT'S FORTREL.
That's all I need to know.

[[image - standing man]]

But to be really informed, you should know this Jack Nicklaus leisure suit by Gleneagles can take a day sitting down and resist wrinkles. That it's a textured woven of Fortrel polyester by Cohama called "Leisure Twill." That it looks great. And where to get it. Wallachs, New York, Long Island, and New Jersey.
Fortrel [[registered trademark symbol]] is a trademark of Fiber Industries, Inc., a subsidiary of Celanese Corporation
Cohama United Merchants
1407 Broadway, N.Y., N.Y. 10018 (212) 564-6000

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Savitt, a jewelry company, run by three sisters, all in their early 20s, has for several years been creating bracelets, necklaces, rings and lapel pins for men who want to show their metal. "In designing jewelry for men," says Michelle (she's the "M"), "simplicity is all-important. For the neck, the best length is to the breastbone. Neck chains and pendants must be classic, can't be gimmicky. Too much is over-doing and loses the masculine aura." One M. & J. Savitt classic (at Bloomingdale's) is sterling silver tubes with 14 karat twists with coordinating silver and gold beads for $250.

NO STARCH  Shirtmakers are becoming less conventional. The natural fiber syndrome, especially madras, calls for sporty styles with tailored touches like epaulets and contrast stitching. Shaping and contouring are de rigeur. Expect one of the hottest looks for summer cool to be a European-adapted collar-less shirt, reminiscent of the 30's butler's shirt with removable collar (except there isn't one to remove). Manhattan Shirts has it at $22 with equal striping, a white strip of non-collar, and underplayed cuffs. It's best worn unbuttoned at least three down from the throat and is never tucked-in. It looks crisp but should be soft. No starch or stiff upper lip. Remember, English reserve has been replaced by American verve.

TIEING ONE ON  Given the new love affair with necking, it might seem that neckties have been jilted. Not so. Neckwear manufacturers have started people talking with new Conversation Ties. Some of them actually take the form of dialogue, a la cartoons, whereas others have off-beat graphic representations. There's one that features a robust thumb pointing either up or down.  The direction supposedly conveys the wearer's sentiments about the feminist movement. . . . Solids are also big on the summer tie scene, since so many shirts remain patterned.  But there is a swing to outdoorsy, scenic prints, (although the craze for Art Deco motifs may be on the wane). Neat, small-patterned wovens represent still another mode for men to tie one on this summer, in keeping with a "back to the classics" movement in suitings with casual chic, not Overstated Elegance. Of course, being brash is a no-no. When you're necking, do it with style.

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COURTAULDS IS ALL AROUND YOU

[[image - black & white photograph of a standing woman]]

A little sundress and matching jacket made by Johnnye J of easy care Shantung linen-like Cohama [[registered trademark symbol]] "Tonkin." A blend of Courtaulds Fibro [[registered trademark symbol]] rayon and polyester. When you want to be sure you'll be admired, pick something from the garden of Johnnye J and Cohama [[registered trademark symbol]] "Tonkin."
Available at fine stores everywhere.

Cohama [[registered trademark symbol]] - United Merchants,
1407 Broadway,
New York 10018.

Johnnye J.,
Division of Leslie Fay, Inc.,
1400 Broadway,
New York 10018.

Fibro [[registered trademark symbol]] is the registered trademark for the rayon stable fiber of Courtaulds North America Inc., 104 West 40th Street, New York 10018.

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