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SEND ALL REMITTANCES TO CASHIER OF THE WORLD.

[[image: Logo / picture of The World office building]]

THE WORLD.
NEW YORK
TEL. 4000 BEEKMAN

OFFICES IN GREATER NEW YORK:
MAIN OFFICE, WORLD BUILDING, PARK ROW.
UPTOWN OFFICE, COR. 38TH ST. & BROADWAY.
HARLEM OFFICE, 249 WEST 125TH STREET.
BRONX OFFICE, 408 EAST 149TH STREET.
BROOKLYN OFFICE {292 WASHINGTON STREET.
                 317 FULTON STREET.

Jacques Siligmann & Co.,
705 Fifth Ave.,
N.Y.C.

Gentlemen:
If you had an opportunity to follow the Art Page of "The World" during the past few Sundays, you could not but have been impressed with the sincere attempt being made by Mr. Henry Tyrrell to give the art circles of the city a thoroughly conprehensive and authoritative treatment of the subject.

There is no phase of art which will not be completely and intelligently covered in this enlarged department. The city's galleries will be visited regularly and their exhibitions featured with illustrations in the Sunday edition. Art Auctions, however, will be followed and sales reported principally during the week in the morning "World". 

To encourage the consistent use of the advertising possibilities of the Sunday Art Page, we have arranged the following schedule of rates under the classification of "Art Sales and Exhibitions", viz:

1 Time                     60c per line
13 Times in 6 months       55c  "    "
26 Times in 1 year         50c  "    "

These rates place the space on the Art Page at the disposal of advertisers at a cost sufficiently low to insure its effective and economical use, and we would appreciate an opportunity to lay further details of our plans before you at your early convenience.

Very truly yours,

THE WORLD
G. E. Lerch
Display Advertising Department.

Transcription Notes:
"c" is the cent symbol

Please note that the language and terminology used in this collection reflects the context and culture of the time of its creation, and may include culturally sensitive information. As an historical document, its contents may be at odds with contemporary views and terminology. The information within this collection does not reflect the views of the Smithsonian Institution, but is available in its original form to facilitate research. For questions or comments regarding sensitive content, access, and use related to this collection, please contact transcribe@si.edu.