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"Pat" does it again ....

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By 1949, after five years of operation, the UNCF was firmly established as a national organization. It was raising considerably over a million dollars each year, and had built a substantial roster of good friends throughout the country. But the Fund, in its original concept was designed to supplement the colleges' annual income and could not, therefore, be used for buildings. Many of the member colleges had tried individually to raise the funds they desperately needed for capital purposes. Their success was not great. "Pat" believed that the UNCF could be expanded to include a united capital fund campaign for its participating institutions. He met with much opposition, from many quarters, including that of the boards of trustees of several of the Fund's colleges. For three years, patiently, and persistently, "Pat" pushed his idea. He travelled far to talk with reluctant college trustees. His complete unselfishness, vision and faith moved those mountains, too. And in March of 1951, the National Mobilization of Resources for the United Negro Colleges was launched.

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The New York Times
TUESDAY, MARCH 6, 1951
$5,000,000 GIFT FOR UNITED NEGRO COLLEGE FUND

[[Image - Black and white photo of Thomas A. Morgan, John D. Rockefeller Jr and Dr. Frederick D. Patterson]]

John D. Rockefeller Jr. (center) who made the donation with Thomas A. Morgan (left), chairman of the fund's board of directors and Dr. Frederick D. Patterson, president of the Tuskegee Institute

Rockefeller Gives Negro Colleges $5,000,000 in Drive, 20% of Goal

The United Negro College Fund has received a gift of $5,000,000 from John D. Rockefeller Jr. towards its $25,000,000 plant improvement program for Negro colleges, Thomas A. Morgan, chairman of the fund's board of directors, announced here last night.

Announcement of the gift was made at a private dinner of the fund's national council in the Rainbow Grill at Rockefeller Center. Mr Rockefeller is chairman of the council. Fifty-four business leaders from sixteen cities attended the dinner.

Mr Rockefeller's gift, according to Mr. Morgan, is based on the provision that the sum is matched by contributions from other donors.

The gift, it was pointed out by Dr. Frederick D. Patterson, president of Tuskegee Institute, is to initiate a fund campaign for strengthening the endowment position of thirty-two private Negro colleges that participate in the college fund. A five-year drive for the $25,000,000 goal has been fixed.

"Seven years ago," Dr. Patterson said, "these colleges came together to try to solve their mutual problem of raising enough money to meet current operation expenses through annual campaigns conducted on a cooperative basis.

"Our eighth annual campaign for $1,500,000, which will open nationally on April 3 this year, is the result of this effort.

"Meanwhile, the problem of the capital fund still had to be solved. We have, therefore, inaugurated our capital fund plan, a separate fund-raising program for plant improvement."

The Rockefeller gift, provided it can be accepted, will initiate the endowment fund campaign, which is the second step in the Negro college fund for strengthening the private schools, Dr. Patterson said.

In a letter to Mr. Morgan an-

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$5,000,000 IS GIVEN TO NEGRO COLLEGES

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nouncing the gift, Mr Rockefeller said:

"Because I believe so profoundly in the importance to the nation at large of these constituent colleges, because I realize how greatly the fund now sought is needed and how inadequate even so substantial a sum of money will be to meet present needs, I count it a privilege to make this gift."

Frank M. Totton, chairman of the fund's national steering committee, presided at the dinner.

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NEW YORK CITY, N.Y. 
AGE & DEFENDER
Circ. W. 25,300

[[Image - black and white photo of Lindsley F. Kimball and Dr. F. D. Patterson]]

NATIONAL CHAIRMAN - Lindsley F. Kimball (seated) newly named national chairman of the [[underline]] United Negro College fund's [[/underline]] $25,000,000 capital fund campaign, discusses plans for the public phase of appeal with fund president, Dr. F. D. Patterson, at office here. Kimball, vice president of Rockefeller Foundation, was appointed national chairman at meeting of fund's seven-man board heading building program. Dr. Patterson is director of Phelps-Stokes fund. Volunteer committees throughout the country will conduct appeal under Kimball's direction.

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