Viewing page 232 of 272

This transcription has been completed. Contact us with corrections.

-216-

[[underlined]] Smithsonian Exposition Books [[/underlined]]

Sales of the Smithsonian Exposition Books have continued to be encouraging.  As of December 1 approximate sales totals, including both mail order and trade marketing, were:

* [[underlined]] Smithsonian Experience [[/underlined]] 289,000
* [[underlined]] Magnificent Foragers [[/underlined]] 61,000
* [[underlined]] Smithsonian Book of Invention [[/underlined]] 81,000

We are continuing to receive order for the [[underlined]] Smithsonian Experience [[/underlined]] (now in its second printing),  as a result of our last follow-up mailing. We are testing the lists of [[underlined]] Natural History [[/underlined]] and [[underlined]] National Wildlife [[/underlined]] magazines to determine potential sales of the [[underlined]] Magnificent Foragers [[/underlined]], and we anticipate that approximately 30-35,000 orders for the [[underlined]] Invention [[/underlined]] book will result from a follow-up mailing to Associates in January. Additional mailing lists will be tested for the sale of this book.

At their meeting of September 25, 1978 the Regents authorized the Secretary to prepare appropriate materials in order to test books on the American Land and the National Zoo.  Such materials are in preparation and preliminary tests have been conducted for these books, now tentatively titled [[underlined]] The Smithsonian Book of the American Land [[/underlined]] and [[underlined]] Animals Alive [[/underlined]]. Final test results will be presented to the Regents at the May meeting.

Our survey of the Associates in October indicated a number of new titles which would enjoy wide readership. They are (with potential dates of publication):

* Anthropology at the Smithsonian (February 1980)
* Smithsonian Book of America's Presidents (August 1980)
* The Smithsonian Book of Time (October 1980)
* Celebration: The Smithsonian Book of American Folklore (1981)
* American Panorama: The Smithsonian-Rand McNally Atlas of the US. (1982)
* Voice of the American Indian
* The Smithsonian Book of Collectibles
* The Smithsonian Book of Dinosaurs