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[[image: colour photograph of a basset hound]]

We began by flooding the apparatus sales offices throughout the country with Hound Dog memo pads. On each sheet was a cartoon of our hound sniffing a railroad siding that winds off into the distance and disappears into an industrial plant. Below the cartoon was a message "Every plant is a locomotive prospect until proved otherwise." These were nice little memo pads of good quality white paper maybe 4x6 and the cartoon was very cleverly done with just the right expression of interest and suspicion on the dog's face. They got a wide circulation and not only did they convey a message to the person using them but also to the people receiving memos written on then. They went over big and were used not only by the industrial salesmen, who were our prime target, but also by salesmen selling to the central station industry since many of the big generating plants used locomotives to handle coal and other material. Also we created the "Loyal Order of Hound Dogs." To gain admission to this society, it was necessary to sell an industrial diesel-electric locomotive, whereupon the successful salesman was sent a very classy, famed certificate upon which was inscribed his name, what he sold and to whom, testimony that he was now an honored member of the Loyal Order of Hound Dogs, and so on including a cartoon of our hound, a gold seal and the signature of Whitey Wilson or me, or maybe both of us--I can't recall. It was absolutely amazing what pride an industrial salesman took in selling a locomotive and these certificates were always hung in a prominent place near the man's desk where no one could miss it. When they made additional sales of locomotives, this also was recognized by adding stars to the original certificates or sending another one--I've forgotten the details. But the results were very salubrious.

Transcription Notes:
Transcription error fix: ' Dogs." to ' to 'Dogs." To '