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^[[checkmark]] SHOW NOTES [[three columns]] [[column one]] The National Hobby-Collectors' Show in New York will be the biggest thing of its kind ever held. It ought easily to surpass the Chicago Show. Recently Winnipeg, Canada, held a model show. They had 7,000 models on exhibition including railway, airplane, ship, house, and others. The paid admission totaled 26,000. Paid admissions at the recent Stamp Exhibition at Rockefeller Center were 102,000. With all the attractions that our different groups offer we ought to surpass all other previous attendance records. * * * "I expect to be in New York for the Show. The east is glad to hear that an antique-hobby show will be held. It seems like old times again. I hear lots of people say they are going and I hope it will be a great success." - Mrs Estelle Berkstresser, York, Pa. * * * People ask what to take to the show. Take particularly collection material. Outside of that we have no advice. Remember the collectors are constantly buying. They keep up your business through the year. The big benefit of the show is to get acquainted with them - make contacts - and you can do business with them personally or by mail for years after that. It is primarily a collectors' show as most of the material in these lines is bought by collectors who collect as a hobby. The best exhibitors at the Chicago Show take their finest pieces for what they call "bally." These beautify the booth and lend tone to the show. If they sell one of them they have all their expenses back. In addition take small pieces for the average collector with a reasonable amount of money to spend. You are sure to get your money back from those things. A smart exhibitor in the Chicago Show always takes two booths. One year he had a splendid collection of Chicago Fire pictures in one booth and I told him I thought he made a mistake to try to sell that expensive collection in a year like that. He said it was all right, that his wife was making expenses over in the other booth with the smaller material, and [[column 2]] if he sold this collection he would make a "killing." If he didn't sell it there were a lot of wealthy people going through the exhibition hall who would know he had it and it would be only a question of time until their finances would permit them to buy it. We found many a time that the fine articles that were admired in the show have often been bought later after the prospect has arranged his finances or thought about it a while The idea is to get before the buyers. If you can break even on the show, you are way ahead. If you can get before 100,000 people a certain portion of them is bound to pour into your store later or buy by mail the articles they admired. Don't forget that fine arts do well in the show outside of antique and historical material. Mrs. Irene L. Secord sold a $1200 painting at the last Chicago Show. * * * Many dealers get the people they buy from to help pay for the booth or take a booth alongside them. This reduces the expenses and adds to the possibilities of getting business. We have seen dealers who got the people they buy from to finance their booth entirely. Here are a few suggestions. Who does your silver plating? Who repairs your antique jewelry? Who does your china repairing? Or your furniture repairing? Whom do you buy from in one time or another? Often these people would be glad to share the expense with you if you would pass out their cards and give information for them at the show. Some want to take a half booth. Before you do that communicate with us and see if we have one of the small booths left. If not you are welcome to take a half booth but you must get someone else to go in with you. If we can get two people together we will do it but don't tell us you want a half booth and expect us to sell the other half. One dealer got a club of specialized collectors to pay for the booth provided he would look after it. * * * "Don't forget to put me down for a good location. Your choice in choosing Rockefeller Center is the [[column 3]] best of its kind and allow me to congratulate you on same." - I. S. Seidman, New York City. * * * M. H. Curry, 305 East Sixty-third Street, New York, makes furniture polish especially for antique furniture. He wants to be represented in the show but doesn't want to take a full booth. Any of you New York dealers with a similar small line who want to take someone in with you should communicate with Mr. Curry. * * * The 35th floor will be the main floor. All elevators will deliver visitors at that floor. The entrance and ticket office will be stationed there. No "up" cars will stop at any other floor. The balance of the show will be on the 34th floor. We chose the 35th floor because it is easier for people to walk down stairs than walk up. Naturally a great many visitors are not inclined to climb stairs. They find it easier to go down and it is to accommodate the visitors that this plan was selected. Large signs at the stairways will direct the crowds to both floors so that all visitors will visit both floors. A great many people have sent $10 deposit on their booth but failed to include an additional dollar for 100 admission tickets for their friends and customers. Do this at once. Give the tickets to visitors at your store and mail them to your customers, particularly your New York buyers. Altogether we plan that almost 25,000 tickets will go out this way to the best class of collectors. This crowd in itself will make a wonderful army of buyers. Of course we expect the general newspaper advertising in the New York daily papers to reach the general public and those not reached by exhibitor's tickets. * * * Note the large number of out of town dealers who are taking space in order to reach New York buyers and make contacts in the big city. It is true a lot of New York dealers are awaiting Mr. Lightner's arrivel in New York. By the time this bulletin reaches our readers a great many more New York dealers will be located in their spaces.
