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[[Outlined horizontal rectangle with image and preprinted text within it as follows...]] [[Image - an arrow pointing to the upper let corner of the page indicates which way is north]] 34th FLOOR [[Image-A birds-eye-view, blueprint diagram showing the layout of the 34th floor of Rockefeller Center. The diagram is intended to show the exhibit booth numbers, locations (& sometimes dimensions) and other architectural features of the room & building.]] Architects Reinhard & Hofmeister Corbett, Harrison & MacMurray Hood & Fouilhoux R C A Building Rockefeller Center Renting Office Rockefeller Center, Inc. 30 Rockefeller Plaza New York City [[/Outlined horizontal rectangle]] [[column 1]] EXHIBITION SPACE All spaces are 10' x 10' except those marked with different dimensions. Price of all regular spaces is $50, with the exception of the corners facing two sides which are $5 extra. The smaller spaces are $35. Note they have some column interference.. There are no columns in any of the regular $50 spaces. Those who take two spaces with be given preference on corners. Price includes lighting, sign and booth. If special showcase lighting is desired bring your own plugs and cord. For solid background and partitions between booths there will be an extra charge of $5. All such booths will be grouped so as not to destroy the continuity of the open booths. For power motors in demonstrating booths do not connect until you are okehed by the Chief Electrician of Rockefeller Center. There will be a slight charge for electricity which is payable directly to Rockefeller Center. Outlets are available every few feet in the building. The ceiling lighting is perfect and additional lighting is entirely unnecessary. * * * All signs will be uniform and where prices are quoted they include the sign. There is no extra charge for signs or regular lighting which is ample for all purposes except showcase lighting or special effects. [[/column 1]] [[column 2]] [[Image-A black and white photograph of the interior of The Grand Foyer of Radio City Music Hall. The photograph highlights a large staircase, 2 long chandeliers hanging from the ceiling and carpet on the flooring of the space, which also boasts quite a high ceiling.]] [[Image Caption]] The Grand Foyer of Radio City Music Hall. The marble and bronze stairway leads to the mezzanine and promenades[[/Image Caption]] [[Image-ornamental flourish]] All booths where wanted will be standardized throughout. A few groups are making special arrangements where they are providing their own booth layouts but these do not interfere with the general setup. Seventy-five per cent of the exhibitors are ordering the standard booth equipment at $10 and to $15 extra. [[/column 2]] [[column 3]] We have had several applications from exhibitors who say they just want to get a table and chair. All of these have been turned down. We don't want any hawkers in the show regardless of what they are willing to pay, nor do we want anyone at all in the booths who is going to yell at people passing by. All that is entirely out of place in a show of this kind. Neither will we permit anyone to take a booth who doesn't take part in the spirit of the show. All must decorate their booths with collection material. You can't call something a show that is not a show or something an exhibition that is not an exhibition. In order to have a show that will attract people and make it worth while for people to attend we must have every booth full of interesting material that is not seen every day. That is why we want everybody to bring their rarities whether they want to sell them or not. It is your rarities and finest pieces that attract attention. They are what a showman calls his "bally." We like the attitude of Peter Zodac, mineral collector, who writes us as follows: "I am in sympathy with your feelings towards those who make no effort to beautify their booths and in addition make themselves nuisances by yelling at people as they pass by. You are to be congratulated on your stand and all serious exhibitors and dealers will appreciate this." [[/column 3]] [[column 4]] [[Image- A black and white photograph taken from the roof of the Rockefeller Center overlooks New York City at night. Buildings, roads and lights of the city can be seen.]] [[Image Caption]]At night the view from the Observation roof of Rockefeller Center is a thrilling sight of a bejewelled city.[[/Image Caption]] Bryce Gorman of Rosedale, Long Island, New York writes us a typical greeting as follows: "Here's a toast of good luck and cheer to the New York Hobby Show, where I trust I'll be seein' ya!" * * * After viewing the tremendous prospects for the New York Show I wondered how in the world we ever got up a show with the limited prospects we have in Chicago. Dealers in the east are more show-minded and the public responds to an exhibit of this kind of material. Of course, New York City has twice the population of Chicago and there is three or four times the population in the surrounding territory. [[/column 4]] [[column 5]] O. C. Lightner, manager of the show is now in New York. Headquarters have been established at the Hotel Taft, 50th and 7th Ave., within one block of Rockefeller Center, and the entrance of the 50th Street subway. Rates are $2.50 a day ($3.50 a day, double), with bath, single, and up. Mr. Lightner should be addressed at this hotel. Call him there and address all communications relative to the show there. It will be a pleasure for us to meet the 7000 readers of HOBBIES Magazine who live within a few hours ride of New York City. They are a great army of buyers and we are sure that exhibitors in the show will also be glad to meet them. [[/column 5]] [[Image, spanning Columns 5 & 6-A black and white photograph looking over Manhattan streets and skyscrapers.]] [[Image Caption]]Rockefeller Center. Daylight view over lower Manhattan.[[/Image Caption]] [[column 6]] Henceforth we are not making any reservations for anyone of any kind who doesn't enclose $10 deposit check. The bane of the showman is the last-minute cancellations. We have only a month now to work. We want to know that the show is set up and ready to go and that there will be no holes in it. The other exhibitors expect the show to be managed efficiently and as the time is short we don't want to accept any tentative reservations. * * * We are now getting prices on showcase rental in New York City. If you want to rent a showcase tell us at once what size and style——whether 3, 4, 5, 6, 7, or 8 feet and whether you want an upright candy case or [[/column 6]] [[column 7]] floor case with shelving. If you wait till the last minute you will not get any showcase because there are no facilities for quick delivery in New York as there are in Chicago. In the Chicago show half the exhibitors came in a day before the show and demanded showcases. You can't do that in New York. A warning is given you now that you will be without a display case if you don't wake up and get your order in. It is all out of reason to expect to order a showcase the day the show is being set up and have it delivered. Remember we rent these showcases and the contractor sometimes has to make up the orders with the stock of other dealers. Besides he has to pick them out of his stock and often move 10 [[/column 7]] [[column 8]] cases in order to get one suitable. Exhibitors need to be scolded about this showcase business. There is such a thing as consideration and common sense. * * * Be ready to move in on Tuesday, April 24, as early as possible. Most people can set up their exhibit in a day, particularly if they come early the next morning and finish before 10 o'clock. However, be ready by 10 o'clock on the morning of the 25th when the doors are opened to the public or you will lose business. We found in Chicago that the best buyers have learned to come early before the stocks are picked over. Last year the museum curators complained that the most desirable material had been sold among the dealers themselves the day before the show opened. However it is the exhibitors who make the show possible and they have a right to sell whenever they please. It is quite true that the dealers do a lot of trading among themselves while they are unpacking. Sharp ones are around to pick up every piece they can use before the show opens. The object of the show is to afford the dealers an annual mart to exchange items equally as much as to cater to the collector. Those who make the show possible are entitled to first consideration. Those dealers who want more than one day to set up their exhibit should notify the management at once so that we can have their booths ready two days previous. [[/column 8]] [[column 9]] [[Image- a black and white image, looking up at the entire skyscraper at Rockefeller Center]] [[Image Caption]]New York's newest skyscraper, towering 70 stories in Rockefeller Center. It presents a 50-mile view to New Jersey, Long Island, Connecticut, and the Atlantic Ocean. The 24th and 35th floors will be the mecca of hobbysts from April 25 to 30 inclusive.[[/Image Caption]] [[/column 9]]
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