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GEOFFREY BEENE®
for hba furs
[[image - photograph of woman in fur coat captioned 'Natural ranch raised Amber Fox']]
At fine stores throughout the country.

hba fur corp.
350 seventh ave. nyc
HIMELFARB-FRISHMAN – NEW YORK 
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anxiety attack.  Shopping in the Cellar is amusing and entertaining.

THE MARBLE AISLE  145 mannequins dressed as Today's Women – each outfit selected to put some style in your life, no matter what your lifestyle.  These "ladies" look like gorgeous living statues, holding the pose, waiting for the Ziegfeld curtain to descend.  The sheer theatricality and the smashing clothes revive the eye.

MACY'S PUBLIC EVENTS  The highly visible Thanksgiving Day Parade and Fourth of July fireworks display – both a mixture of publicity, patriotism and pride.

FETES AND FESTIVALS  A long list of show business special events are presented every year.  (In other centuries some might have found their way into the memoirs of the famous – they now land in the lightest of literature-letters to friends and relatives).  It's really like having a witty, sophisticated amusing and powerful "Auntie Macy" who knows everyone who is anyone and has – God knows – a large house and staff and the money to give frequent and fantastic parties for the likes of Bob Mackie (who dresses Carol Burnett);  for Howard Jarvis (the daddy of Proposition 13);  Arnold Schwarzenegger (who has charm, intelligence and all those muscles);  Harold Robbins (good for some sexy down-to-earth talk);  Tony Armstrong-Jones, (Princess Margaret's ex, who might show you a snap of his new wife and baby daughter);  and for the publication of Martin Gottfried's splendid new book Broadway Musicals.  Add to this, cooking classes with Craig Claiborne, Jacques Pepin and Pierre Franey for your continuing education;  and to warm your heart a Junior Chamber of Commerce party in the toy department for 1,000 underprivileged New York City kids.

Ed Finkelstein has taken R.H. Macy's a dignified Large Lady and set her down – not in the middle of her past – but right smack in the center of the present.  That special oxygen that makes fashion, furniture, food and fun breathe with joy and gusto is always in the air, but Macy's is one of the few department stores that has arranged for the scents of discovery to be enjoyed immediately under one roof.

"Auntie Macy" is a hit.

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[[image - photograph of man]]
*Qiana is a Reg. DuPont TM.  THE VAN HEUSEN COMPANY.  A DIVISION OF THE PHILLIPS-VAN HEUSEN CORP

Van Heusen sees you wearing this silky look for years.
Without getting wrinkles.

Van Q.® Qiana* gives you more than the luxurious look and feel of silk.  It gives you the luxury of throwing it in the wash.  It never needs ironing.  It never wrinkles.  Because Van Q. Qiana is the best Permanent Press shirt we've seen.  Silky Van Q. Qiana.  From $19 to $22.50.  Now you can keep your silky looks without getting wrinkles.

Van Q Qiana by Van Heusen.
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