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[[image - advertisement color photo with a couple smoking and white patches under their left eye]] 

"Us Tareyton smokers would rather light than fight!"

[[image of Tareyton cigarettes]]
8mg tar       9mg tar

Warning: The Surgeon General Has Determined That Cigarette Smoking is Dangerous to your Health.

Tareyton lights: 8 mg. "tar", 0.7 mg. nicotine; 
Tareyton long lights: 9 mg. "tar", 0.8 mg. nicotine av. per cigarette by FTC method.