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AUGUST 10, 1934 THE ADVISER WEEKLY Page 2 The Adviser Weekly Vol. I, No. 3 -- August 10, 1934 Published Weekly by THE JNO. O. CONGO ADVERTISING AND PRINTING SERVICE 4021 Finney Avenue Phones: JEfferson 8760-FRanklin 7819 JNO. O. CONGO Editor and Publisher SALLY CATHRELL Advertising Representative Phone: NEwstead 0591 IT CONCERNS US By the Observer SAYING NO. We had the occasion to call on several business men within the last few weeks, in an attempt to sell an idea. This idea was not a new one but has been tried in different variation time and time again, and it has failed many times. But it has made many men rich or famous. We did not expect to sell every one, but had hoped to be given a chance to explain how it worked. Many would not even listen. So here are some facts we found out about the Negro in business. He does not know how to say No. If a proposition is put to him that isn't to his liking, instead of saying no, he says "My partner takes care of that, and he isn't here." "When will he be in?" "Well, you see, he's just in and out all the time." After one has returned to see this partner four or five times, they are told that the partner is out of town and will not return for two or three weeks. This is all so uncalled for. We believe the people most likely to succeed, are people who are able to meet an issue squarely, and are able to make split-second decisions. 'The Negro in business who has a pleasing personality is very conspicuous by his absence. When he IS able to say No, he says it in such a way that had one ever been a customer of that place, they would not want to go in there again. May we mention in passing that we came upon three places where the personality of both executive and employees were charming. They were the Ostende Food Shop, where we met a plump little waitress with personality plus; also one of the managers. At Wade's and at Gates' there was plenty of it. We should learn how to be able to keep our word, make a decision and how to say NO. [[advertisement]] WANTED - - - - 1000 SOLES TO SAVE! CHAS. J. HOPKINS Shoe Rebuilder 1023 North Sarah We believe in good work, good service, good materials. OUR PRICES ARE RIGHT - GIVE US A TRIAL [[/advertisement]] [[advertisement]] Call CADILLAC Taxi FR. 0300 Cheap Rates -- 1 3/4 Miles for 1 to 6 People - 35c Robt. L. Dokes Herb. Smith [[/advertisement]] ATTENTION, GIRLS! GIRLS WANTED! To enter The ADVISER Weekly's popularity contest. Have you a host of friends? Then you may easily be a winner in this contest. Remember, the weekly prize is $5.00 . . . in cash, and the winner's picture will appear on the outside cover of this magazine the following week. You have until midnight, Saturday, August 11, 1934, to enter. So HURRY. Voting Starts Monday - August 13th [[advertisement]] PRICES REDUCED SUITS, DRESSES - Cleaned and Pressed 2 for $1.00 O'COATS - CLOAKS Yawitz Cleaning Company "Delivery Service FREE" FR. 8424 916 N. Whittier [[/advertisement]] [[advertisement]] THE CARIOCA Garden & Tavern Only Negro LICENSED Tavern in St. Louis Operated by a Negro. Everything to Drink From Cocktails for Two to Whiskey for One 4102 Finney Ave. H. Love, Prop. [[/advertisement]] [[advertisement]] Prescription Service - A Complete Drug Store-Prompt Delivery-U. S. Post Office Sta. No. 77 COSBY'S PHARMACY Quality and Service Supreme 2400 N. Pendleton at No. Market Fountain Service FR. 1981 [[/advertisement]] [[advertisement]] LOOK! $1.00 for your old iron on your purchase of . . . Westinghouse Electric Iron ELECTRIC FANS FROM $1.50 UP W.J.BAKER, Hardware FR. 8428 1019 No. Sarah [[/advertisement]] [[advertisement]] GLORIA'S BEAUTY SALON Three Expert Operators Giving Service That Is Never Excelled and Seldom Equaled Leara Poindexter Ruth Warfield Gloria Hammonds, Prop. 913 North Whittier Street FRanklin 5326 Res. NEstead 2364 [[/advertisement]] [[advertisement]] Take Advice from the Adviser and go to DR. E. O. MASSEY THE CUT PRICE DENTIST 2340a MARKET STREET GArfield 1775 [[/advertisement]] [[advertisement]] LOUIS' Confectionery and Lunch Room Beer, Sandwiches, Lunches, Chili, Chicken Dinners, Soft Drinks, Candies, Etc. - We Deliver 909 N. Whittier FRanklin 7838 [[/advertisement]] PATRONIZE OUR ADVERTISERS