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[[preprinted]] 102 [[/preprinted]]

[[newspaper clipping]]
UNE.  ^[[5/6]]  5

[[boxed advertisement]]
[[image - drawing of biplane]]
WISEMAN'S HIGH FLIGHTS

PERMIT HIM AT TIMES TO VIEW A REGION EMBRACING THE GREATER PART OF SNOHOMISH COUNTY.

IF HE WERE ABLE TO SEE INTO THE HOMES AND READ THE NAMES OF THE PIANOS IN HOMES IN THIS COUNTY, IT IS SAFE TO SAY THAT FULLY 80 PER CENT OF THEM WOULD BE FOUND TO HAVE COME FROM EILERS.

THIS FACT IN ITSELF IS NOT AT ALL SURPRISING NOR IS IT HARD TO UNDERSTAND WHY THE HOUSE OF EILERS, WITH STORES IN EVERY IMPORTANT COAST CITY AND BUYING PIANOS DIRECT FROM THE MANUFACTURERS BY THE TRAIN LOAD - NOT THROUGH DEALERS ON THE CONSIGNMENT PLAN - IS ABLE TO SELL FOUR PIANOS WHILE THE OTHER FELLOWS ARE DISPOSING OF ONE.

IT IS A WELL KNOWN BUSINESS PRINCIPLE THAT UPON THE VOLUME OF BUSINESS DONE DEPENDS THE COST OF SELLING ANY COMMODITY.

TO ILLUSTRATE: IF THE MONTHLY COST OF RUNNING A PIANO STORE IS $1,000 AND AN AVERAGE OF 20 PIANOS ARE SOLD, THE SELLING COST IS $50 EACH. IF 40 ARE SOLD, THE SELLING COST IS $25 EACH, ETC.

OUR ABILITY TO REDUCE THE COST OF SELLING COUPLED WITH THE FACT THAT WE DEAL IN PIANOS ONLY OF THE HIGHEST CHARACTER, ARE AMONG THE REASONS WHY, TODAY, THE HOUSE OF EILERS IS THE LARGEST AND STRONGEST MUSICAL CONCERN ON THE PACIFIC COAST.
[[line]]

[[image - Eilers logo, circle, large dot in center, MUSIC HOUSE]]

Successor to D. S. Johnston Co.
BOTH PHONES 988  2820 COLBY AVE., EVERETT.
[[/boxed advertisement]]
[[/newspaper clipping]]