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Made to go the colas one better. Fresh. Clean. Crisp. Never too sweet. No aftertaste. Everything a cola's got and more besides. 7UP®...The Uncola. The un and only.

The Uncola™

[[image - b/w photo of a glass of 7UP and a 7UP bottle cap]]

"SEVEN-UP" AND "7UP" ARE REGISTERED TRADEMARKS IDENTIFYING THE PRODUCT OF THE SEVEN-UP COMPANY COPYRIGHT 1968 BY THE SEVEN-UP CO.