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MORE THAN A MILLION PEOPLE LIKE WHAT LARK DOES.

[[image - b/w photo of cutaway of a Lark cutaway]]
[[caption]] U. S. Patent No. 3,251,365 [[/caption]] 

Go ahead. Cut open a Lark filter. Those tiny chunks of charcoal in Lark's 3-piece filter are the hardest working filtering material in any cigarette you can buy. And they're why so many people like what Lark does.

Each granule was 5 square feet of surface area. Each Lark filter contains more surface area than 20 of anybody else's ordinary cigarettes. That's because Lark's charcoal is activated. This gives it miles of microscopic passageways and tiny pores where substances in smoke can stick.

You can taste the difference that the removal of these substances makes. Lark was a unique flavor at first...but much smoother and easier to stay with in the long run.

Take a good look at the cut-away Lark filter before you turn the page. We don't like to cut them open too often. After all we spend twice as much making our filter as the guys who make the one-piece filters.

[[image - Lark cigarette pack; LARK's filter has two outer sections plus an inner chamber of charcoal granules treated to enrich the flavor by LARK's own special process (U.S. Pat. Pend.) That's why the taste of LARK's fine tobaccos comes through to you in a way no other cigarettes can imitate. LARK tastes richly rewarding...uncommonly smooth.]]

YOU OUGHT TO TURN TO CHARCOAL.

YOU OUGHT TO TURN TO LARK.