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[[image - black & white photoghraph of Personna Super Stainless razor blade]]

Introducing the Electro-Coated Personna.

The old way of finishing a blade with a spray-on coating of miracle plastic. It was a hit-or-miss proposition.

We were looking for a more precise way to coat a blade. And we discovered electricity.

We electrostat the coating on. This creates an almost flawless fusion between the blade and the plastic.

What does this mean to you?

It means the first shave may be the smoothest you ever had.

It means your second, third and fourth shaves will be just as smooth as the first smoothie.

And even by the fifth time around, this blade will still be shaving you like it's never been used before.

In fact, we'll stack this blade up used against a new blade made by our leading competitor.

That's quite a challenge. But then, this is quite an improvement in blades.

[[image - black & white photoghraph of Advanced Personna blade package]]

"Advanced Personna."
The Electro-Coated Blade.
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