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The name of the game is quality.

The name on the label is Seagram, a name that has
stood for quality since 1857. Behind each label you'll
discover the result of all those years of skill and experience
in selecting, blending and distilling. It takes time,
care and money to bottle quality, but we wouldn't have it any
other way. After all, it's our name that goes on the label.

[[image - b/w photo of five Seagram's branded liquor bottles]]
[[caption]] Seagram's 7 Crown, Blended Whiskey. 86 Proof. 65% Grain Neutral Spirits. Seagram's V.O., Canadian Whisky—A Blend of Selected Whiskies. 6 Years Old. 86.8 Proof. Seagram's Extra Dry Gin. 90 Proof. Distilled Dry Gin. Distilled from American Grain. Seagram's Drown Royal. Blended Canadian Whisky. 80 Proof. Seagram's 100 Pipers, blended scotch whisky. 86 Proof. Seagram Distillers Company, N.Y.C [[/caption]]