Viewing page 138 of 196

This transcription has been completed. Contact us with corrections.

[[image - black and white photograph of three men with a Johnnie Walker hanging sign]]
[[caption]] JOHNNIE WALKER SWINGS—New Johnnie Walker Red mobile hanging displays have been creating customer comment and sales since their debut in California this summer. Shown discussing the display piece recently at Ralph's Liquor Store, 10940 So. Wilmington St., Los Angeles, are, from the left, Sherwin Goldberg, sales representative of Western Distributing Co., N. Hollywood; Richard Godoy, owner of Ralph's; and Robert Williams, district manager of Somerset Importers, Ltd. Richard Godoy's father, Ralph Godoy, opened this store over 15 years ago and operates a second store, with his son, at 11514 S. Central St., Los Angeles. Richard Godoy state that Johnnie Walker Red is one of the fastest selling items in his store and "continues to show amazing growth". Somerset Importers, Ltd., a Norton Simon company, has distributed the Johnnie Walker Scotch whiskies since 1934. [[/caption]]

[[image - black and white photograph of three men in casual clothing]]
[[caption]] 1970 JOHNNIE WALKER GOLF TOURNAMENT—Shown at third annual Johnnie Walker Golf Tournament at Los Serranos Country Club, Chino, Calif., from the left are: Graham Archer, of the Alcoholic Beverage Control Board; Robert W. Williams, district manager (So. Calif.) of Somerset Importers, Ltd., and organizer of the Tournament; Don Newcombe, former Dodger pitching ace, now with the Management Council of Greater Los Angeles. This is an open tournament where any amateur can compete. Bob Williams was one of the two first Negroes to earn a berth on a major university golf squad some 20 years ago at UCLA. [[/caption]]

[image - black and white photograph of two men wearing business suits]
[[caption]] TAKING A BREAK AT SOMERSET IMPORTERS' NATIONAL SALES CONFERENCE are Paul J. Burnside, left, president and chief executive officer of Somerset Importers, Ltd., and Thomas Barnett, Somerset's assistant district manager, Washington, D. C. More than '70 key executives of Somerset Importers, Ltd., a Norton Simon company, set recently at the Marriott Motor Hotel, Saddle Brook, N. J., for their annual national sales conference where plans were presented for upcoming market/advertising programs. [[/caption]]

[[image - half of a black and white photograph showing Robert Williams and Joe Capra holding a Golden Monocle Club membership scroll. Image is continued alongside a caption on the next page]]

[[image - black and white photograph of four men, three in carnival barker costume (bowler hats, shirt and patterned vest) and one in Keystone Kops costume - photo continues on following page]]
[[caption]] SOMERSET IMPORTERS N. Y. REGIONAL SALES TEAM shown at recent holiday sales meeting at the Sheraton Inn, near La Guardia Airport, where the company's advertising and promotional plans were presented to groups of distributor sales executives. From the left are: Metro N. Y. district managers Jack J. Ross, Martin M. Turbee, Donald Shumaker, Joseph R. Granieri, and N. Y. Regional vice president Howard M. Kroll. Mr. Kroll led the sales team in a carnival-type "pitch," while Mr. Turbee, playing the role of a Keystone Kop, kept things "moving along." [[/caption]]