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[[advertisement]]

[[image - black and white photograph of a boat attached to a car and a three people having a discussion - overlayed with a drawing of a tiger]]

You'll meet an old friend at our new sign.

The Tiger, of course. But he's not all.

You'll meet the same friendly people who took pride in servicing your car before Humble Oil & Refining Company became Exxon Company, U.S.A.

You'll meet a sizable number of minority businessmen, too. Because the people in our company pioneered in opening service station management opportunities to minority citizens.

And you'll find that the gasolines we make are still the only ones with HTA(R) to help reduce hesitation caused by uneven fuel distribution in today's cars.

We have already changed our sign in most parts of the country to Exxon©. Drive in and let our dealers help you enjoy your car. Exxon Company, U.S.A.

Exxon keeps things moving. 

[[image - Exxon logo]]
[[image - black and white photo of man in boat with woman standing beside boat]]
[[/advertisement]]