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Extra care in engineering...it makes a difference.

FROM START-UP TO LOCK-UP, CHRYSLER CORPORATION CARS NOW TAKE BETTER CARE OF YOU...ELECTRONICALLY. 

[[image - drawing of a car with electronic signal passing through it]]

A new age of automotive electronics. It means fewer moving parts, lower service costs, more reliability, extra comfort and convenience. 

Chrysler Corporation has been an electronics innovator in the automotive industry for a long time - with many beneficial, dependable developments. Our 1973 models feature several new electronics innovations, which, along with advancements we've made in the past, truly usher in a new age of automotive electronics. 

1. Electronic Ignition. Dependable starts. Eliminates major cause of ignition tune-ups. 
[[image - drawing of two people smiling at an ignition key]]

Electronic Ignition delivers up to 35% more starting voltage than conventional systems for more dependable starts. It has no points and no condenser, so the major causes of ignition tune-ups are gone. Only required maintenance is a spark plug change at 18,000 miles or longer. Standard on all our cars built in this country. 

2. Electronic Digital Clock. Accurate enough to set your watch by. 

Another Chrysler Corporation first. A digital clock so unerring it could actually be used for trans-oceanic navigation. Its all-electronic time-keeping mechanism has no moving parts to wear out. Accurate to well within one minute a month. Standard on Imperial, optional on Chrysler. 

3. Electronic Security Alarm System. Protects you. Protects your car. 

[[image - drawing of car with alarm locations highlighted; two people smiling]]

One of the industry's first factory-installed systems integrated with the car's wiring. It blares the horn and flashes the lights if anyone tampers with the hood, doors, trunk or ignition switch when the car is key-locked. A touch of a button on the dash activates the alarm if danger approaches while you are in the car. A Chrysler Corporation feature available on many Dodge, Plymouth and Chrysler cars.

4. Electronic Voltage Regulator. Helps reduce 
service costs.

Saves on service, helps extend battery life. Unlike conventional voltage regulators, it has no moving parts to go out of adjustment.  Controls the battery charging rate electronically. Protects against battery failure caused by over- or under-charging. Assures dependable electrical power for starting and nighttime driving. Standard on all our cars and trucks built in this country. 

[[Image - Chrysler/Plymouth logo]]

[[Image - Dodge/Dodge Trucks logo]]

5. Electronic Temperature Control. Assures passenger comfort.

[[image - drawing of three people smiling at the car's temperature system]]

Chrysler's Auto-Temp II, standard on Imperial and optional on Chrysler, is one of the most advanced systems in the industry. Uses a solid-state electronic differential amplifier in conjunction with a servo-mechanism to automatically maintain a comfortable in-car temperature. All you do is set the dial on the dash and relax in constant comfort.  

6. Electronic Testing. An extra-care step 
for extra quality. 

As part of our constant effort to fight rising repair costs and build better cars, Chrysler Corporation uses an electronic function tester to check selected engines at the factory. While they are running, the engines are electronically tested for oil flow, engine vibration and exhaust pressure variations to help assure you of a properly running, lubricated and balanced engine. 

See your dealer. Discover the difference extra care in engineering makes in Dodge, Chrysler and Plymouth. 

[[Image - Chrysler logo]]
CHRYSLER CORPORATION

DODGE • CHRYSLER • PLYMOUTH • DODGE TRUCKS
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