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[[advertisement]] After going 212 m.p.h., he's not about to smoke a boring cigarette. [[image - color photo of Formula One car]] [[image - color photo of two packs of Viceroy cigarettes]] [[image - color photo of man with a cigarette in his mouth]] King Size. Long size. Viceroy has full-bodied flavor that doesn't flatten out. Always rich...always smooth...always exciting. Get a taste of Viceroy. Get a taste of excitement. Viceroy. Where excitement is now a taste. [[image - color photo of Viceroy cigarette pack]] New Viceroy Extra Milds. Now get a taste of excitement in a lowered tar cigarette. 13 mg tar. [[box]] Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. [[/box]] Extra Milds, 12 mg. "tar," 0.9 mg nicotine; Kings, 16 mg "tar," 1.1 mg nicotine; Longs, 17 mg. "tar," 1.2 mg. nicotine, av. per cigarette, FTC Report Mar. '74