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[[image - color photo of man sitting on a park bench smoking a cigarette]]

Smoke easy.

Why let other menthols rough up your taste?

[[image - color photo of two Salem cigarette packs]]

King or Super King

Tried a Salem lately?

[[box]] Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. [[/box]]

KING: 19 mg. "tar", 1.3 mg. nicotine.
SUPER KING: 19 mg. "tar", 1.4 mg. nicotine, av. per cigarette. FTC Report SEPT. '73.

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