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[[images: 5 black and white photos of scenes from the Kick-off Luncheon for the Second-Century Development Fund for Morehouse College]]

PHASE I: THE ATLANTA DRIVE

Phase I of the campaign was launched with a drive for $1,500,00 in the first local capital-funds effort ever undertaken by a black college in Atlanta. Surpassing optimistic expectations, this drive has already generated over $2,000,000 and will pass the $2,200,000 mark after all local alumni and other Atlanta contributors have been solicited.

PHASE II: THE NATIONAL DRIVE

The success of Phase I of the campaign exceeded all expectations. In addition more than $10,000,000 of the $20,000,000 goal was raised prior to the kickoff of the national drive on February 21, 1974.

Former Chief Justice Earl Warren is serving as Honorary National Chairman of the campaign. The Co-Chairmen of the National Campaign Steering Committee are George S. Craft and William T. Gossett.

Prior to 1971 the largest gift ever received by Morehouse was $500,000. During the current campaign, the College has successively equaled the previous highest contribution with the Charles E. Merrill Trust grant of $500,000, surpassed this gift by $20,000 with a grant of $520,000 from an anonymous foundation, tripled this contribution with a gift of $1,500,000 from Mr. & Mrs. David Packard, and sextupled it with an estimated award of $3,000,000 from the 

NEW YORK AREA MOREH

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