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[[advertisement]] [[image - color photo of woman sitting on park bench, holding a cigarette]] "Me? I like it cool. And that means just one cigarette. KOOL." [[image - color photo of two KOOL cigarette packs]] Come up to KOOL. America's #1 selling menthol. Warning: The Surgeon General Has Determined That Cigarette Smoking is Dangerous to Your Health. © BROWN & WILLIAMSON TOBACCO CORP. Kings, 16 mg. "tar," 1.3 mg. nicotine; Longs, 17 mg. "tar," 1.3 mg. nicotine, av. per cigarette, FTC Report Sept. '73 [[/advertisement]] [[image - logo of the Allied Printing Trades Council Union Label New York]] 490