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[[image--black and white photograph]]

[[caption of photo]]
The arrows indicating the tops of the Chivas Regal shipping cases point in the direction in which Chivas Regal sales are going -- straight up.  Robert A. Watkins Jr., second from left, national product manager General Wine and Spirits Company, is shown on a recent visit to the Chivas Regal plan in Scotland.  From left, Jimmy Lang, master blender, Chivas Brothers Ltd.; Mr. Watkins; Robert Vosswinkel, director of administration, and Frank S. Berger, president, General Wine and Spirits Company; John Ashworth, managing director, Joseph E. Seagram-Scotland; tuono, sales manager-national accounts and merchandising, and Lou Begleiter, senior vice president-marketing and Lou Colan-development, General Wine and Spirits Company.

[[image--black and white photograph]]

[[caption of photograph]]

Robert A. Watkins, Jr., (second from right) national product manager, General Wine and Spirits Company, is shown at the Strathisia-Glenlivet Distillery, the 280-year-old distillery in Scotland where Chivas Regal Scotch whisky is produced.  Mr. Watkins discussed the supply situation of Chivas Regal as well as that of Lochan Ora Scotch Liqueur and Chivas Royal Salute, with production executives.  He is shown here with, from left, John Ashworth, managing director, Joseph E. Seagram-Scotland; Jimmy Lang, master blender, Chivas Brothers, Ltd.; Leo Begleiter, senior vice president-marketing; Frank S. Berger, president; Mr. Watkins and Lou Colantuono, sales manager-national accounts and merchandising development, General Wine and Spirits Company.

[[page number 186]]