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[[image - whole page, lion holding a bottle of scotch]]

[[scotch label]]
PRODUCED IN SCOTLAND
IMPORTED

100% SCOTCH WHISKIES
PASSPORT SCOTCH
BLENDED SCOTCH WHISKY
WILLIAM LONGMORE & COMPANY LIMITED
4/5 QUART
EST 1864 KEITH SCOTLAND
86 PROOF
[[/scotch label]]

[[caption]]
How does a Scotch get the lion's share?
We haven't become king of Scotches. Not yet. But we know how to conquer all other Scotches. Just be tastier than any of them (with a little more Scotch flavor than they have). And cost less than any other first class Scotch (quite a bit less). As it is, we're up to 8 1/2 million bottles. In 107 countries. In 6 very short years. So you really could call Passport a lion among Scotches. 

PASSPORT Scotch
The spirit of success.
[[/caption]]

[[small caption]]
86 PROOF
100% BLENDED SCOTCH WHISKY
IMPORTED BY CALVERT DIST. CO., N.Y.C.
[[/small caption]]