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[[advertisement]]
[[image - color photograph of a man smoking a cigarette]] 

"I've tasted every menthol. Kool is the coolest!"

[[image - color photograph of kings and super longs Kool cigarette packs]]
Come up to Kool. America's #1 selling menthol.

[[boxed]]
Warning: The Surgeon General has determined that cigarette smoking is dangerous to your health.
[[/boxed]]

(c)B&WT co.

Kings & Longs, 17 mg. "tar," 1.3 mg. nicotine, av. per cigarette, FTC Report Oct. '74
[[/advertisement]]