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[[advertisement]]
He's got a pocketful of money, a fun-loving woman, and a taste for excitement. He wouldn't smoke a boring cigarette.

[[image - color photograph of man standing at door of car with cigarette in hand. A is woman in the front seat]]

Viceroy has full-bodied flavor that doesn't flatten out. Always rich... always smooth... always exciting.

Get a taste of Viceroy. Get a taste of excitement.

Viceroy,
Where excitement is now a taste.

[[boxed]]
Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.
[[/boxed]]

[[image - color photograph of two Viceroy cigarette packs]]

King Size
Super Long

Kings. 16 mg. "tar," 1.1 mg. nicotine; Longs, 17 mg. "tar," 1.1 mg. nicotine, av. per cigaretts, FTC Report Oct. '74
[[/advertisement]]