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[[advertisement]]

[[image background - color photograph of bearded man sitting on grass holding Salem Longs pack and cigarette]]

[[copyright sign]] 1975 R. J. REYNOLDS TOBACCO CO.

It's one thing to smoke. Another to enjoy it.

  And I enjoy it.
Salem Longs are why. They're long on everything I'm smoking for. Good cigarette taste. Fresh menthol. Even extra puffs. 
  For me, enjoyment is what Salem Longs are all about.

[[image - white textbox with black border that reads, Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.]]

[[image - textbox with green background and white text that reads, 19 mg. "tar", 1.3 mg. nicotine av. per cigarette, FTC Report SEPT. '75.]]

[[/advertisement]]