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[[All text written on the image of a paper bag]]

We're going to make your bag our bag.

In hundreds of Black communities, A&P was the first supermarket on the block.

Our bag was your bag. That's because we took more pride in our stores. We knew what you wanted and that made shopping a pleasure.

Then things began to change, and you told us about it.

Now we're heading back your way.

We've got a new Chairman of the Board and a new President. They believe that what is good for the customer is good for A&P.

Right away they appointed a National Affirmative Action Director. A man who grew up in in the changing neighborhood with a changing A&P.

To get things moving in the right direction, he hand picked 7 Black Affirmative Action Mangers. Men and women with experience in getting the job done in the community. Schooled in turning words into deeds. They'll be keeping an eye on your A&P.

We're also making sure our managers get the kind of support and incentive they need so that all A&P's will be great A&P's.

And soon you'll be seeing new paint, new lighting, more room to shop, and in many areas, new stores.

All part of A&P's brand new bag: Putting more of your bag in our bag. 

[[image - color A&P logo]]