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OPPORTUNITIES INDUSTRIALIZATION CENTERS
JUNE 5-9
DETROIT PLAZA HOTEL
DETROIT, MICHIGAN

[[image - black and white photograph of Daniel G. Kean]]
[[caption]] Daniel G. Kean [[/caption]]

Daniel G. Kean, Gulf Oil Corporation's Minority Relations Executive for 23 years, has accepted a special assignment prior to his retirement effective November 1.

The veteran marketer, public relations and Equal Employment Opportunity specialist was commended by Gulf's top management recently at a gathering of Gulf officials at the Pittsburgh Press Club. 

Before he left to take residence in Miami, Florida, Mr. Kean also received some sincere words from James Lee, President of Gulf:  

"On the occasion of your departure on Special Assignment, I want to extend sincere thanks and appreciation to you for the dedicated service you have rendered to Gulf Oil Corporation during the past 23 years.

"Your career is highlighted by a number of accomplishments that you can be justly proud.

"As Gulf's first Black marketing representative, you were highly instrumental in the Corporation's acquisition of 70 service stations in Black communities across the country—many of which were operated by Black dealers. The marketing position Gulf enjoys today in the Black community began with you in the mid-1950's.

"As first minority relations specialist in the Corporate Public Relations Department, you shaped Gulf's minority community relations program. Today, Gulf enjoys a warm, cordial relationship with Black communities and Black leadership from coast-to-coast, attributable in large measure to your foresight and perception. 

"Lastly, as the Corporation's first Director of Equal Employment Opportunity, you challenged Gulf to reach out and draw upon the vast talents available within the Black community. As a result of that challenge, minority employment doubled in a five-year period, an expanded college recruiting program brought many young managerial prospects from Black campuses, and minority professionals from other businesses accepted employment opportunities with Gulf. Today, minority employees are moving into managerial positions, assuming greater roles of responsibility, and making significant contributions to the Corporation's well-being. 

"My heartfelt thanks and earnest appreciation for a job well done. I challenge all Gulf employees to emulate the dedicated service, professional attitude and perseverance that has guided you in your career."

Mr. Kean, a native of Louisville, joined Gulf in 1954. He had attended Fisk University in Nashville and was graduated from the University of Michigan with a B.A. in Sociology and an M.S. in Mathematics. He taught at Wiley College, Florida A. & M. and Fisk.

During the 1960s, as a member of the Public Relations Department, he traveled nationally and internationally to promote the company's pioneering minority community relations program. The Gibson Report, a management information publication wrote: "Dan Kean became one of the most widely respected goodwill ambassadors for industry in the black community, winning identification and acceptance for Gulf with his presence, message and performance."

Mr. Kean's identification with black sports helped spur a Gulf-distributed handbook which honored "Great Black Athletes". Dan's late brother, Henry, was dubbed "the Knute Rockne of black football" when he coached at Kentucky State and Tennessee State. Dan, himself, is a championship tennis player and has continued his participation in the sport as a nationally highly seeded senior player of the National Tennis Association. 

[[image - black and white photograph of James Lee]]
[[caption]] James Lee, President 
Gulf Oil Corporation [[/caption]]

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