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NATIONAL ASSOCIATION OF MARKET DEVELOPERS, INC. 25th ANNIVERSARY National Conference and Workshop May 23-26, 1978 Detroit Plaza Hotel, Detroit, Michigan (313) 568-8000 Local Chapters: Cincinnati Detroit Chicago Cleveland Dallas Los Angeles Washington, D.C. Philadelphia San Francisco Atlanta New York Houston Portland Baltimore "FOCUS ON MARKETING TO MINORITIES: 1978, 1979 AND 1980's" Tentative Program Tuesday, May 23, 1978 9:00 Registration 2:00 New Member Orientation Chapter Presidents Meeting Committee Meetings 4:30 National Board Meeting 8:00 "Get Acquainted Reception" Wednesday, May 24, 1978 8:00 Registration 9:00 Plenary Session 10:30 Workshops (Marketing) A. Minority Market Development; Market Research Surveys B. Successful Case Studies 12:00 Lunch (Speaker: to be announced) 2:20 Workshops (Sales) A. Sales Forecasting Ethnic Markets B. Economic Status of Blacks in United State; Buying Patterns; Purchasing Power 5:00 Issues Roundtable (unstructured) Affirmative Action: Assets versus Liabilities Corporate Responsibility to Consumers: Product Liability Thursday, May 25, 1978 8:00 Registration 9:00 General Session 10:30 Workshops (Advertising) A. The Impact of Advertising Dollars in Ethnic Markets; Ethnic Advertising; Fact or Fantasy B. Current Trends in Print and Broadcast Media: Ethnic Markets versus Major Markets 12:00 Lunch Address: Mr. Roy Stevens, President Hiram Walker, Inc. 2:30 Workshops (Public Relations) A. Consumer Education as Effective Promotion for Business B. Building Positive Consumer Attitudes 6:00 Press Conference 7:00 VIP Reception 8:00 Awards Banquet - 25th Anniversary Celebration Friday, May 26, 1978 8:00 Continental Breakfast 9:00 National Business Meeting Chapter Reports 12:00 Lunch (Dutch) 2:30 National Post-Conference Board Meeting ADVANCED REGISTRATION FORM Name [[blank line]] Address [[blank line]] City/State/Zip [[blank line]] Telephone Number [[blank line]] Company [[blank line]] Conference Registration Fee: Members $125.00; Non-members $175.00 Daily Rate: Lunch $15.00; Workshops $20.00; Awards Banquet $25.00 Please Bill: [[blank line]] Make checks payable to: National Association of Market Developers, Inc. 201 Ashby Street, N.W., Suite 306, Atlanta, GA 30314 (404)688-9075 76