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NATIONAL ASSOCIATION OF MARKET DEVELOPERS, INC.
25th ANNIVERSARY
National Conference and Workshop
May 23-26, 1978 
Detroit Plaza Hotel, Detroit, Michigan (313) 568-8000

Local Chapters: 
Cincinnati                                        
Detroit                                           
Chicago                                           
Cleveland                                       
Dallas                                        
Los Angeles                                         
Washington, D.C.                                  
Philadelphia
San Francisco
Atlanta
New York
Houston
Portland
Baltimore

"FOCUS ON MARKETING TO MINORITIES: 1978, 1979 AND 1980's"
Tentative Program

Tuesday, May 23, 1978
9:00 Registration
2:00 New Member Orientation
     Chapter Presidents Meeting 
     Committee Meetings
4:30 National Board Meeting
8:00 "Get Acquainted Reception"

Wednesday, May 24, 1978
8:00 Registration
9:00 Plenary Session
10:30 Workshops (Marketing)
      A. Minority Market Development; Market Research Surveys
      B. Successful Case Studies
12:00 Lunch (Speaker: to be announced)
2:20  Workshops (Sales)
      A. Sales Forecasting Ethnic Markets
      B. Economic Status of Blacks in United State; Buying Patterns; Purchasing Power
5:00  Issues Roundtable (unstructured)
      Affirmative Action: Assets versus Liabilities
      Corporate Responsibility to Consumers: Product Liability

Thursday, May 25, 1978
8:00 Registration
9:00 General Session
10:30 Workshops (Advertising)
      A. The Impact of Advertising Dollars in Ethnic Markets; Ethnic Advertising; Fact or Fantasy
      B. Current Trends in Print and Broadcast Media: Ethnic Markets versus Major Markets
12:00 Lunch
      Address: Mr. Roy Stevens, President Hiram Walker, Inc.
2:30  Workshops (Public Relations)
      A. Consumer Education as Effective Promotion for Business
      B. Building Positive Consumer Attitudes
6:00 Press Conference
7:00 VIP Reception
8:00 Awards Banquet - 25th Anniversary Celebration

Friday, May 26, 1978
8:00 Continental Breakfast
9:00 National Business Meeting Chapter Reports
12:00 Lunch (Dutch)
2:30  National Post-Conference Board Meeting


ADVANCED REGISTRATION FORM
Name [[blank line]]
Address [[blank line]]
City/State/Zip [[blank line]]  Telephone Number [[blank line]]
Company [[blank line]]

Conference Registration Fee: Members $125.00; Non-members $175.00

Daily Rate: Lunch $15.00; Workshops $20.00; Awards Banquet $25.00

Please Bill: [[blank line]]

Make checks payable to: 
National Association of Market Developers, Inc.
201 Ashby Street, N.W., Suite 306, Atlanta, GA 30314
(404)688-9075

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