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Good Food Ideas from THE KRAFT KITCHENS

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A year-long celebration will honor the 75th Anniversary of the founding of J. L. Kraft's business, the major part[[...]] Kraft, Inc., a worldwide food corporation.  The celebration begins in January when grocers will host a series of Kraft sponsored storewide Family Reunion promotions designed to bring "good food and families together."

Special promotional emphasis will be put on the [[?]] quarter of 1978 when Kraft will invite customers across [[the?]] country to a Family Reunion via Kraft television and ra[[dio?]] specials (featuring new recipe commercials), advertisem[[ents?]] for a consumer sweepstakes, cents-off coupons, and a [[?]] Karft cookbook.  Seasonal promotions throughout the remainder of the year will complement the Family Reunion activities.  The total package of support offers grocers the great[[...]] merchandising potential that Kraft has ever devised.

Kraft's Family Reunion promotion will help the gro[[...]] meet the challenge of a changing world where families spend 38% of their food dollars on eating away from the ho[[me?]] (according to the USDA Economic Research Service) [[...]] full storewide point-of-sale materials and the opportunity [[to?]] bring all elements of the 75th Anniversary celebration[[...]] [[to?]]gether in his store.  Merchandising materials include h[[...]]ing banners, display toppers and recipe reprints of the [[...]] dishes taht will appear on Kraft television specials.  [[?]] cards and valance paper carrying the Family Reunion th[[...]] are also available.

To generate store traffic, Kraft will distribute more than 320 million "Serving Up Savings" cents-off coupons in [[...]] first few months of 1978.  Ten leading products inclu[[ding?]] Kraft macaroni and cheese dinner, Miracle Whip salad dressing, Parkay margarine and Philadelphia Brand cream cheese will be couponed in a 4-color magazine ad worth $1.16.

In addition to "Serving Up Savings" coupons, ads in February and march consumer magazines will invite customers to enter the Kraft Family Reunion Sweepstakes, a new [[con?]]test awarding 3,018 prizes worth over $100,000 in

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