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[[5 uncaptioned images]] [[image - Kraft logo]] groceries. Sweepstakes point-of-sale materials and entry forms will catch the eye of in-store traffic, while entry forms in TV Guide, a special 90-second sweepstakes commercial and a radio message will promote added consumer awareness. While the sweepstakes and couponing impact is concentrated in the first four months of the Anniversary, there are many more exciting in-store events planned for the remainder of 1978. "Salad Days," "Fall Cheese Festival," "Harvest of Good Food Ideas," "Circus" and "Rodeo Days" will continue to keep products moving through the stores. As a special salute to "good food ideas," Kraft has collected more than 300 of the most requested Kraft recipes in a color-illustrated Anniversary cookbook to be offered in January and February on packages of Kraft macaroni and cheese dinners and rigid-box Philadelphia Brand cream cheese as well as through TV Guide recipe ads, store reprints and April magazine ads. The Kraft 75th Anniversary Television Special will provide a spectacular showcase for more Kraft recipes and Family Reunion news. This 90-minute revue of Kraft sponsored entertainment through the years airs over the CBS Television Network on January 24. The second big broadcast event--the Kraft 75th Anniversary Radio Special--will be heard February 12 over 250 NBC affiliate radio stations. Hosted by Eddy Arnold and Ed Herlihy, the one-hour program will include segments from the most popular "Kraft Music Hall" series and live appearances by many of the stars. Kraft also is sponsoring two other television specials, "An American in Pasadena" starring Gene Kelly in March, and a nature documentary, "The Caribou," in April. Kraft extends an offer to retailers nationwide to help celebrate this 75th Anniversary with the most fantastic year-long promotion ever sponsored. 135
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