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"BLACK HAIR CARE"

Healthy is beautiful! And just as exercise and proper diet are essential for maintaining a beautiful body, your hair also requires special care to keep it in top shape. IS YOUR HAIR HEALTHY? It is if: Each strand springs back when stretched; and when wet, water is repelled rather than saturates it. Your comb and brush are the first clues in unfolding "the mystery of marvelous hair". Black hair may appear coarse and strong, but it is fragile and demands special treatment. It is crucial that your comb have smooth, rounded teeth and your brush be natural bristle to avoid breakage. Be aware that too much brushing or combing can damage your hair.

The next key to great hair and scalp is how and when you shampoo. It is inadvisable to shampoo too frequently. For excessively dry hair, once a week is usually adequate, but most other hair types require two or three washings a week. Select a shampoo according to the type, condition and specific needs of your hair. Most shampoos are highly alkaline in order to dissolve dirt, oil and grease and tend to leave your hair dry and brittle. Your best bet is a cleanser that has a low or neutral pH formula, such as Revlon-Realistic Herbal Deep Clean Shampoo.

Unless you have used a shampoo with special conditioning agents already added, each washing must be followed by a conditioning treatment. This step is vital for all hair, whether virgin or chemically treated, to restore the proper acid balance (after using a highly alkaline shampoo.

Know the Difference Between a Rinse and Conditioner:

Creme Rinses are usually combed through hair after shampooing to detangle and protect it, as well as adding extra body and shine. Conditioners, like rinses, protect the hair and leave it soft, lustrous and manageable. Rather than just coating it, many conditioners are absorbed to build, repair and moisturize the hair. Most conditioners contain proteins, oils or other emollients to lubricate and give sheen to each hair shaft. There are three types of conditioners available in many different formulations, such as cremes, gels, liquids and powders. INSTANT CONDITIONERS are left on hair for a few minutes and then rinsed out; DEEP CONDITIONERS are activated by heat (from a dryer, heating cap or hot towels) and remain on the hair for up to half an hour while other CONDITIONERS are often left in the hair, some serving also as a styling lotion.

HAIRDRESSINGS add sheen and replenish moisture lost due to chemical hot pressing services, harsh shampoos, and exposure to environmental elements such as the sun and wind. However, use should be limited to no more than once a week and applied in moderate amounts.

HAIR STRAIGHTENING... This practice dates back hundreds of years and has evolved from the most primitive, homemade methods to the two reliable procedures we use today. HAIR PRESSING is a relatively safe, temporary way to straighten hair. Since the inner structure is not altered, direct contact with water or high humidity will revert hair back to its natural state. This may be the best method for people with very thin or fine hair since it straightens without removing body. CHEMICAL HAIR RELAXERS are sometimes referred to as "permanents" because the hair will remain straightened indefinitely after the inner bonds of the hair are reformed; except for new growth, which is easily touched up with the relaxer. Hair that has been chemically treated is more vulnerable and porous than virgin hair and requires a shampoo and conditioner especially formulated for relaxed hair. Two such products are Milk Plus Six Conditioning Shampoo and Revlon-Realistic Scalp Conditioner and Hairdress.

There you have it... a simple regimen to keep your hair simply gorgeous. Practice it regularly to keep your hair in top shape, for life.

LINKS NATIONAL PRESIDENT

[[image]]
[[caption]]Julia Purnell[[/caption]]

Homecoming reception awaits newly elected President.

Baton Rouge, LA.

by Mildred Parrish

Returning home from the National Convention of the LINKS, Inc., Mrs. Julia Purnell did not envision that the reception by her local chapter of LINKS, the Baton Rouge Chapter, would demonstrate their appreciation for her achievement by giving her a reception in the Grand Ballroom of the Hilton Hotel which would be attended by some 500 persons.

Mrs. Purnell, a professor of education at Southern University is now charged with leading the 4,000 or more members to higher heights in
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