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© 1978 R.J. REYNOLDS TOBACCO CO.

The Preferred Taste 

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Salem Lights.
America's largest selling
low tar menthol cigarette.
More and more smokers prefer
the mellow flavor,
cooling menthol and
total satisfaction.

Salem Lights 

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[[box]] Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health [[/box]]

10 mg. "tar", 0.8 mg. nicotine av. per cigarette, FTC Report MAY '78. 

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