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NAMD [[image - logo]]

briefcase
PUBLISHED BY THE NATIONAL ASSOCIATION OF MARKET DEVELOPERS, INC.
VOL. 3, NO. 1
JANUARY-FEBRUARY, 1979

THE CHAIRMAN'S CORNER:
Vera Gunn-Harden,
NAMD Board Chairman

Greetings to our Past President, Board of Directors, Officers, members and friends. We are inviting you to the 1979 National Association of Market Developers Conference/ Workshop at the Sheraton Park Hotel, Washington, D.C., May 21 to May 25, 1979.

It has been said that this is a crucial period in the black marketplace, even though blacks have become a major force in the American consumer economy. Today, non-white consumers in all income categories on the average spend a greater percentage of their income for goods and services as compared to white consumers in the same income levels. Black marketeers are aware that they cannot attain an equitable share of the American system without first gaining a share of the decision making power in the industrial sector.

At our 26th Annual Conference, provocative discussions and panels will be presented in the areas of urban marketing strategies consumers' attitudes toward industry and its products; youth and marketing careers and other pertinent marketing trends.

We are inviting you to participate in the workshop discussions as a moderator, panelists or resource person to help strategize and plan implementation techniques that will diminish or eradicate deleterious effects of the black marketplace.

If you can provide any resource, please contact our National President. Thank you for your interest and consideration.

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HOUSTON'S HAYNES HEADS AWARDS COMMITTEE

Mr. Jourshell (Bobby) Haynes, Southwest Distributing Company, Inc., Houston, Texas, has been picked to chair the 1979 Awards Committee.

NAMD will present six national awards during its 26th annual conference. The categories are: NAMD COMMUNICATOR OF THE YEAR, presented to any national journalist who has exemplified the essence of quality journalism in the fields of marketing, urban affairs and government relations. The recipient need not be an NAMD member; BETTY JANE EVERETT AWARD, presented to a female member of NAMD who has exemplified professional standards in marketing. The award recipient is generally one who has encouraged other females to enter the profession of marketing; NAMD MARKETEER OF THE YEAR, presented
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ELECTION '79 CHAIRED BY JOE BLACK

Joe Black, Vice President, The Greyhound Corporation, and national chairman of the nomination committee advised that all offices currently held by NAMD board members will be up for election at the 26th annual conference, May 22nd thru 25th, this year.

According to Chairman Black, he and Leroy Jeffries, President of the Los Angeles chapter, will present a slate of nominees for each national office based, upon a careful review of NAMD membership across the country.

Any financial member active in the local chapter is eligible. Nominations may be submitted to: Mr. Joseph Black, Greyhound Corporation, Phoenix, Arizona 85077.

CONVENTION COMING UP

The 26th Annual NAMD Conference and Seminar will be held at the Sheraton Park Hotel, Washington, D.C., May 21-26, 1979. This year's theme: "THE NEW PULSE OF THE BLACK MARKETPLACE."

Tentative Schedule

Monday, May 21, 1979
12:00 p.m. Registration
3:00 p.m. National Board Meeting
8:00 p.m. Meet the Candidates

Tuesday, May 22, 1979
8:00 a.m. Registration
10:00 a.m. New Member Orientation
2:00 p.m. Youth Panel
8:00 p.m. Get Acquainted Party

Wednesday, May 23, 1979
8:00 a.m. Registration
9:00 a.m. Plenary Session
10:00 a.m. Workshops
12:00 noon Lunch
2:00 p.m. Workshops
Dinner on your own

Thursday, May 24, 1979
9:00 a.m. General Session
10:00 a.m. Workshops
12:00 a.m. Lunch
2:00 p.m. Workshops
7:00 p.m. VIP Reception
8:00 p.m. Awards Banquet

Friday, May 25, 1979
9:00 a.m. National Business Meeting (National Membership Invited)
Election of Officers
12:30 p.m. Lunch on your own
1:30 p.m. National Business Meeting (cont'd)

Saturday, May 26, 1979
9:00 a.m. National Board Meeting

Some workshop topics may include Consumer Attitudes toward Industry Products; Marketing Research Techniques; Blacks and Politics; Old Words New Meanings; Coupon Buying programs; Nutrition for Blacks; Senior Citizen-Consumer Problems; Ethnic Buying Habits; Bureau of the Census: Urban population (Your suggestions are welcome).